PC Publishing & PR Manager - Games

About the Team

ONE Studio, with teams in Shenzhen, Beijing, and Shanghai, oversees the distribution and long-term operation of ByteDance's self-developed and licensed games in China and abroad. Our portfolio includes titles such as MARVEL SNAP, Ragnarok X: Next Generation, The Legend of Hei Shan, and Core Crystal. By bringing together creative excellence and operational expertise, ONE Studio delivers engaging gaming experiences that inspire joy for players worldwide.

Responsibilities

• Develop and execute media strategy for PC games and brand-oriented mobile games in the European and North American markets
• Manage connections with mainstream gaming media; proactively understand editors' preferences; tailor communication strategies based on game attributes; conduct targeted pitching to secure more media coverage opportunities.
• Strategize collaboration with globally influential gaming exhibitions (especially in Europe and North America); understand the publishing value and costs of exhibitions for the assigned game genres; evaluate ROI; coordinate with vendors to execute respective exhibition participation.
• Lead general publishing processes across major gaming platforms (Steam, PlayStation, Xbox, etc.); drive exposure opportunities through business partnerships and platform operations.

Minimum Qualifications

• 5+ years of PR experience in gaming or other related industries.
• Strong media network across multiple gaming platforms and deep understanding of media landscapes.
• Excellent communication and relationship management skills.
• Cross-functional collaboration experience (social media, community, PR, etc.)
• Deep involvement in the gaming industry; familiar with PC and major-brand gamer communities and gaming culture.