Performance Copywriter

Our client is seeking a Performance Copywriter to join its Demand Generation team. This is more than a traditional copywriting role you'll create compelling, high-converting marketing content that drives pipeline, revenue, and customer engagement across digital channels.

You'll collaborate with Paid Media, Product Marketing, Brand, Social, Web, SEO, and CRO teams to develop data-driven campaigns, optimize messaging through testing, and leverage AI tools to improve speed and performance.

What You'll Do

• Write high-converting copy for landing pages, paid digital campaigns, email, search, display, and organic social media.
• Create compelling headlines and calls-to-action that drive clicks, conversions, and pipeline growth.
• Partner with cross-functional marketing teams to execute integrated demand generation campaigns.
• Utilize AI writing tools to accelerate content creation and generate creative variations.
• Develop and execute A/B tests for ads and landing pages to improve CTR, conversion rates, and campaign performance.
• Analyze campaign performance and use insights to continuously optimize messaging.
• Support SEO and CRO initiatives to improve website performance and content visibility.
• Coordinate creative assets and manage marketing projects using tools such as Wrike, Trello, or similar.

Required Qualifications

• 3+ years of experience in performance copywriting, content marketing, demand generation, or digital marketing.
• Strong portfolio showcasing landing pages, digital advertising, paid media, web, and social content.
• Experience writing copy for LinkedIn Ads, Google Ads, and other paid digital channels.
• Understanding of paid media strategy and full-funnel demand generation.
• Experience leveraging AI tools (ChatGPT, Gemini, Claude, Jasper, etc.) to improve content creation.
• Strong analytical mindset with experience using campaign performance data to optimize content.
• Experience with A/B testing and conversion-focused copywriting.
• Excellent project management and organizational skills.
• Outstanding communication and collaboration skills.

Preferred Qualifications

• Experience supporting B2B SaaS marketing organizations.
• Familiarity with SEO and Conversion Rate Optimization (CRO).
• Experience working with project management tools such as Wrike, Trello, Asana, or Monday.com.