Performance Marketing Manager , Attraction, Influence, and Marketing (AIM)

At Amazon, we"re reinventing how to attract and hire exceptional talent at scale. The Attraction, Influence, and Marketing (AIM) organization is seeking a high-judgment, data-driven, and self-motivated performance marketing manager to lead marketing activation decisions and performance optimization across Amazon"s hiring channels. This role combines cross-channel campaign management, activation logic, risk assessment, and stakeholder alignment to maximize recruitment marketing efficiency and fill rate performance.

As a Performance Marketing Manager, you"ll manage marketing activation decisions that determine application needs and paid marketing support levels across multiple regions. Through systematic performance analysis, override management, and stakeholder communication, you"ll ensure optimal marketing allocation while building toward automated decisioning to scale your impact. Your daily work-monitoring marketing pacing, analyzing site performance across multiple data sources, optimizing channel mix and spend efficiency, and executing campaigns in-platform-directly translates to hiring outcomes at scale.

A successful candidate will have deep experience in performance marketing or media operations, a proven record of delivery through data-driven decision making, and the ability to translate complex data into actionable insights for leadership audiences. You should understand the role of different channels in the media stack, the complexity of cross-channel relationships, and be inquisitive about the opportunities that AI enables in the performance marketing space.

Key job responsibilities

• Produce and own weekly marketing activation logic for fulfillment and corporate sites, including application need and paid application need assessments
• Manage overrides through ticketing systems and log decisions to support automation development
• Identify hiring risks through daily performance data review across hiring locations and recommend marketing actions
• Execute and manage campaigns in-platform across job boards and programmatic channels ensuring delivery against confirmed timelines and KPIs
• Review performance data across multiple dashboards to identify opportunities to improve channel mix, spend efficiency, fill rates, and future labor order projections
• Conduct daily pacing reviews of marketing support delivery; implement ramp-down or pause decisions when application targets are met
• Monitor site performance against fill rate and non-paid application share goals
• Adjust marketing strategies for underperforming sites and implement data-driven optimizations to meet application delivery needs
• Partner with Channels teams to develop campaigns and tests to improve volume and quality of applications
• Produce and present weekly deep-dive presentations (Weekly Business Reviews) showcasing risk sites and marketing performance for senior leadership
• Produce channel performance reports and conduct deep-dive analyses to surface actionable insights that inform campaign optimization
• Maintain regular communication with business managers and global risk teams on fill risk and marketing actions
• Translate complex marketing performance data into clear, actionable insights for leadership audiences
• Explore, build, and train AI agents to automate repetitive tasks and improve the efficiency of team workflows
• Contribute to the development and documentation of scalable processes that support end-to-end marketing execution and continuous improvement
• Own vendor relationships, coordinating with external partners to ensure alignment on deliverables, timelines, and performance standards

About the team

Amazon"s Attraction, Influence, and Marketing (AIM) organization is a dynamic team of marketing professionals dedicated to attracting and engaging talent across Amazon"s diverse business segments. AIM achieves high-volume hiring goals by delivering exceptional, multi-channel candidate experiences, engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grassroots efforts, AIM delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development, this team constantly innovates new processes to increase marketing efficacy.