Turner Pest Control is looking for a data-driven growth marketer to help build and optimize the engine that turns marketing investment into qualified leads, new customers and long-term customer value. This is not a traditional marketing manager role. We are looking for someone who is highly capable in HubSpot, marketing analytics, paid digital advertising, lead generation, customer segmentation, marketing automation and customer journey optimization. You will work closely with Marketing, Sales, Operations, Customer Service and agency partners to understand what's working, what's not and where our next growth opportunities exist.Turner Pest Control is proud to offer our employees a host of outstanding benefits! What You'll Get... We want to help our employees build a great career and a great future. At Turner Pest Control, you'll have access to these great benefits!Health and Well-being:Blue Cross Blue Shield medical PPO optionsDelta Dental and VisionPrescription drug programFlexible Spending Accounts (FSA) for medical and childcare expensesHealth Savings Plans (HSA) available with qualified plansFinancial Security:Competitive hourly compensation401(k) Savings PlanLife insurance and short-term disability 100% company paid (with options to buy up)Long-term disability, Accident, Critical Illness, and Hospital Indemnity insurance optionsWork/Life Balance:Enjoy stable, year-round employment with opportunities for growthPaid trainingPaid time off and eight paid holidaysOpportunities for advancement What You'll Do... As a Performance Marketing Manager, you'll develop and execute data-driven marketing strategies that generate qualified leads, increase customer acquisition and retention, and support profitable growth across Florida. Lead Generation & Performance MarketingOwn strategies to increase qualified leads, conversion and customer acquisitionManage and optimize Google Ads, Google Local Services Ads, Meta and other performance channelsEvaluate performance by market, service, audience, campaign and channelOptimize marketing spend based on CPL, CAC, conversion rate, revenue and ROIIdentify underperforming campaigns and quickly recommend corrective actionPartner with agencies while maintaining internal ownership of strategy, data and resultsAlign lead generation with seasonality, market opportunity and operational capacity HubSpot, CRM & Marketing AutomationServe as a primary marketing owner and power user of HubSpotBuild and optimize automated lead nurture, customer retention, renewal, cross-sell and upsell journeysDevelop workflows, lists, triggers, lead routing and lifecycle stagesCreate customer and prospect segments using behavioral, demographic, geographic and service dataImprove integration and data flow between HubSpot and other business systemsContinuously improve how marketing technology supports growth Customer Journey, Analytics & Conversion OptimizationOptimize the customer journey from lead generation through retention and expansion Use segmentation and behavioral data to improve targeting, conversion and customer lifetime value Identify funnel friction, cross-sell and upsell opportunities Build dashboards that connect marketing activity to leads, customers and revenue Track and improve CPL, conversion rates, CAC, ROI/ROAS, retention and channel performance Strengthen attribution across digital, phone and offline channels Improve website and landing-page performance through CRO, A/B testing, SEO and local search Translate data into clear, actionable recommendations that drive measurable growthMarketing Technology & InnovationHelp evaluate and implement marketing technologies that improve efficiency and performanceIdentify practical applications for AI, automation and predictive analyticsImprove lead follow-up, personalization, segmentation and campaign optimization through technologyStay current on emerging performance marketing and home-services marketing practices Advertising Budget & Business PerformanceHelp manage and optimize a significant annual marketing investmentRecommend budget shifts based on performance and business opportunityForecast campaign investment and expected lead/customer productionConnect marketing performance to revenue and profitable growth Who You Are... What does it take to be a successful Marketing Manager at Turner Pest Control? For starters, you're a performance-driven leader with a deep understanding of how messaging connects with service-oriented customers. You'll also have...5+ years of experience in growth, performance or digital marketingBachelor's degree in Marketing, Analytics, Business or a related fieldDemonstrated experience generating and optimizing leads through paid digital channelsStrong working knowledge of HubSpot, including workflows, segmentation, automation and reportingStrong knowledge of Google Ads and Google Analytics 4Experience analyzing marketing funnels and conversion performanceExperience building dashboards and translating data into business decisionsStrong understanding of CPL, CAC, ROAS/ROI, conversion rates and customer lifetime valueExperience with customer segmentation and lifecycle marketingStrong Excel/data analysis skillsAbility to manage multiple initiatives and hold internal and external partners accountable for resultsHighly preferred but not required qualifications include Google Tag Manager, Google Local Services Ads, Meta Business Manager, CallRail or similar call attribution platforms, Local SEO, CRM integrations and data architecture, AI-enabled marketing automation, Experience in pest control, home services, multi-location or route-based businesses Who We Are... Turner Pest Control has protected homes and businesses across Florida for over 50 years with expert, eco-friendly pest management solutions. As one of the fastest-growing pest control companies in the state and ranked among the top 100 in the U.S., we take pride in combining innovative services with our strong family values. Our certified specialists provide comprehensive pest, termite, lawn, mosquito, and wildlife management, ensuring year-round protection with no long-term contracts. With flexible scheduling, no-obligation quotes, and a satisfaction guarantee, Turner Pest Control delivers personalized concierge care you can trust to keep our customer's property pest-free year-round.EOE/M/F/Vet/DisabledTurner Pest Control is a Drug-Free Workplace
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