Performance Marketing & Optimization Lead

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.

The Marketing Signals Center of Excellence (MSCE) within the Global Marketing Engines & Experiences Group is driving the transformation of Microsoft’s commercial marketing. Our team is modernizing and integrating channels through advanced analytics, marketing automation, and digital marketing—enabling connected journeys and accelerating pipeline growth. We operate at enterprise scale, delivering millions of new contacts annually and nurturing them into leads and sales recommendations. MSCE supports digital sales connected to global marketing strategy, impacting performance and growth across regions and time zones. 

As the Performance Marketing & Optimization Lead, you will be at the forefront of this transformation—driving agile marketing excellence, precision targeting, and automation delivery to optimize the full funnel at enterprise pace. This is a strategic role for someone who has run significant agile marketing campaigns and can enable innovation, velocity, and measurable impact on business outcomes.  

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.  

Responsibilities

The Performance Marketing & Optimization Lead requires an understanding of performance optimization and go to market strategy, combined with the ability to influence peers and stakeholders through clear plans, data informed recommendations, and operational rigor. We’re looking for a curious, execution minded lead who enjoys digging into planning, technology, and performance signals to enable better decisions and stronger campaign outcomes, with a background that blends strategic thinking and hands on operational experience. 

• Orchestrate Agile Performance Campaigns at Scale - Lead the evolution from static campaign execution to always-on optimization, applying deep expertise in performance marketing frameworks and agile methodologies to accelerate campaign cycles and drive business impact.
• Precision Targeting & Technical Workflow Leadership - Champion advanced targeting models (PTAL automation, segmentation, ring-fenced budget tests) and oversee technical delivery for automation and segmentation workflows. Ensure technical operations are optimized for speed, accuracy, and compliance.
• Funnel Optimization Through Performance & Capability Integration - Integrate go‑to‑market performance data across campaigns, channels, and execution workflows to improve end‑to‑end funnel effectiveness. Drive performance reviews that convert signals into execution adjustments, investment shifts, and optimization actions.
• Governance & Strategic Enablement - Establish governance that enables speed and innovation. Define decision rights and escalation paths for campaign changes, publish governance artifacts, and coach teams on agile marketing principles and technical enablement. This includes broader consideration of data governance and privacy implications to campaign workflows. 
• Stakeholder Management & Cross-Organizational Partnership - Build strong, trusted relationships and partnerships with cross-functional teams. Understand and align strategic initiatives, and optimize models for key outcomes and impact.
• Operational Excellence & FY27 Campaign Planning Support - Drive operational excellence across performance marketing enablement by establishing disciplined planning rhythms, operational standards, and execution readiness checks. Support FY27 campaign planning by translating strategic priorities into executable operational plans, capacity assumptions, and sequencing models. Partner with marketing and business teams to ensure plans are grounded in performance learnings, platform capabilities, and delivery constraints—enabling confident execution at enterprise scale.  

Qualifications

Required/minimum qualifications

• Masters Degree in in Marketing, Business, Operations or related field AND 3+ years experience in performance marketing, marketing operations, marketing automation or digital marketing at enterprise scale
  • OR Bachelors Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business 
  • OR equivalent experience.

Additional or preferred qualifications

• Masters Degree in Marketing, Business, Operations or related field AND 6+ years experience in business
  • OR Bachelors Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
  • OR equivalent experience.
• Track record running agile marketing campaigns for large organizations, with expertise in precision targeting, media optimization, and workflow automation.
• Understanding of technical marketing operations, funnel optimization, and data-driven decision making.
• Experience leading cross-functional teams and coaching on agile marketing principles.
• Strategic thinking, communication, and stakeholder management skills.
• Experience with enterprise marketing automation and advanced analytics.
• Ability to drive measurable impact through innovation and execution.
• Skilled at synthesizing insights and translating data into actionable recommendations.
• Strategic thinker and clear communicator across all levels.
• Collaborative, influential, and adept at building stakeholder relationships.
• Decision-making and analytical skills in fast-paced environments.
• Deep market knowledge and expertise in sales/marketing operations
• Effective at value-based communication and creating clarity around strategy.
• Adaptable, creative problem-solver with a growth mindset.

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.