Performance Marketing Specialist | Adtech & AI | Hybrid (Bellveue) | $90-120K + Benefits

White Bay

Bellevue, Washington

JOB DETAILS
SALARY
$90,000–$120,000 Per Year
SKILLS
A/B Testing, Acquisition Strategy, Adtech, Advertising, Artificial Intelligence (AI), Automation, Business Growth, Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Campaigns, Channel Management, Communication Skills, Cross-Functional, Customer Acquisition, Customer Relationship Management (CRM), Customer/Client Research, Data Analysis, Lead Generation, LinkedIn, Marketing, Marketing Metrics, Multiplatform/Cross-Platform, Online Marketing, Organizational Skills, Performance Analysis, Performance Management, Performance Metrics, Process Improvement, Quality Management, Retail Management, Sales, Salesforce.com, Software as a Service (SaaS), Target Marketing, Time Management
LOCATION
Bellevue, Washington
POSTED
5 days ago

The Company:


An innovative, AI-driven technology organisation is transforming how brands, sellers, and agencies manage retail media advertising across Amazon and other digital marketplaces. By combining intelligent automation, advanced analytics, and strategic expertise, this fast-growing business helps organisations improve campaign performance while maintaining transparency and control. With a collaborative, high-performance culture built on accountability, continuous learning, and innovation, the team offers an exciting opportunity to grow alongside emerging AI technologies.


The Role:


A growing digital marketing team is seeking a Performance Marketing Specialist to execute and optimise paid acquisition campaigns that generate qualified pipeline. Reporting to the Integrated Marketing Lead, this hands-on role focuses on building targeted, data-driven campaigns across multiple advertising platforms while continually improving lead quality and campaign performance. This is an excellent opportunity for an early-career B2B performance marketer looking to expand their expertise and develop into a channel owner within a high-growth environment.


Responsibilities:


  • Build, launch, and optimise campaigns across LinkedIn Ads and Google Ads.
  • Support account-based marketing initiatives targeting key decision-makers.
  • Translate ideal customer profiles into precise audience targeting and campaign structures.
  • Assist with paid campaign testing across Meta, TikTok, and Reddit.
  • Monitor campaign performance, pipeline metrics, and conversion data to identify optimisation opportunities.
  • Maintain accurate tracking and attribution using Google Tag Manager and CRM platforms.
  • Conduct A/B testing on landing pages, messaging, and creative assets.
  • Collaborate with cross-functional teams to improve lead generation and marketing performance.


Requirements:


  • 1–3 years of experience in performance marketing, preferably within B2B SaaS or a digital agency.
  • Hands-on experience with LinkedIn Campaign Manager and/or Google Ads.
  • Exposure to Meta, TikTok, or Reddit Ads is considered an asset.
  • Understanding of audience targeting, campaign optimisation, and paid acquisition strategies.
  • Comfortable analysing campaign data and translating insights into actionable improvements.
  • Familiarity with marketing metrics including MQLs, SQLs, pipeline, and customer acquisition costs.
  • Experience with Google Tag Manager, HubSpot, Salesforce, or similar marketing technology is beneficial.
  • Highly organised with excellent communication and time management skills.


This is an exciting opportunity to join an ambitious technology organisation at the forefront of AI-powered advertising, where innovation, collaboration, and professional development are genuinely encouraged. Qualified candidates looking to make a meaningful impact on growth and performance are encouraged to apply.


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About the Company

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White Bay