Performance Marketing Specialist

Performance Marketing Specialist

The Performance Marketing Specialist is responsible for planning, executing, and optimizing digital marketing programs that drive measurable pipeline and revenue growth. This role focuses on data-driven demand generation across paid media, search, social, and other digital channels to generate high-quality leads and accelerate conversion through the funnel.

This position requires a blend of analytical thinking, campaign management expertise, and close collaboration with sales, marketing operations, and content teams to ensure marketing investments translate into business results.

Responsibilities:

• Plan, execute, and manage multi-channel demand generation campaigns across paid search, paid social, display, and retargeting to drive qualified leads and pipeline growth.
• Own paid media budgets, allocate spend strategically, and continuously optimize for KPIs including CPL, MQL volume, pipeline contribution, and ROI.
• Lead A/B and multivariate testing across ads, landing pages, targeting, and conversion paths to improve campaign efficiency and performance.
• Analyze funnel metrics and deliver actionable insights and recommendations through dashboards and regular reporting cadences.
• Partner with marketing operations to ensure accurate campaign tracking, attribution modeling, and lead routing within CRM and marketing automation platforms.
• Collaborate with content and creative teams to develop compelling campaign messaging, assets, and landing page experiences.
• Align with sales to monitor lead quality, refine targeting, and ensure campaign activity translates to measurable pipeline impact.
• Evaluate and test emerging channels, platforms, and tactics to expand and evolve Park Places performance marketing capabilities.
• Participate in regular on-site marketing team meetings, campaign reviews, and sales alignment sessions

Basic Qualifications:

• 3+ years' experience in digital or performance marketing, preferably in B2B.
• Proven Success Managing paid media campaigns that drive measurable pipeline or revenue.
• Strong analytical skills and comfort working with marketing data and performance metrics.
• Experience with Marketing automation and CRM systems.
• Ability to manage multiple campaigns and priorities simultaneously.
• Preferred: Experience marketing enterprise technology or B2B services, with familiarity in account-based marketing strategies, six-figure+ digital media budget management, and attribution modeling and marketing analytics tools.

Travel:

• 10%

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