$84,750–$124,300 Per Year
Alliance/Partner Management, Analysis Skills, Brand Marketing (Branding), Brokerage, Budgeting, Campaigns, Centralized Operations/Management, Communication Skills, Competitive Research, Consumer Advertising, Consumer Packaged Goods, Content Development, Content Management, Continuous Improvement, Cross-Functional, Customer/Client Research, DNA, Data Analysis, Digital Media, Establish Priorities, Inside Sales, Market Trend Analysis, Marketing, Marketing Campaign, Media Campaigns, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Multitasking, Online Advertising, Online Marketing, POS Merchandising, Performance Analysis, Performance Management, Performance Metrics, Presentation/Verbal Skills, Problem Solving Skills, Product Marketing, Public/Media/Press/Analyst Relations, Quality Management, Retail, Retail Channel, Retail Strategy, Return on Investment (ROI), Sales, Team Player, Technical Leadership, Writing Skills, eCommerce
A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you'll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
About the Role
This individual will be responsible for managing all aspects of digital media for online retailers, focusing on driving growth and maximizing ROI across key e-commerce platforms. This role will oversee the planning, execution, and optimization of paid media campaigns on e-retailer channels such as Amazon, Walmart.com, Target.com, and Bestbuy.com. Collaborating closely with sales teams, internal marketing units, and external agencies, the individual will ensure alignment with business goals while leveraging analytics to refine strategies and improve performance.
What You Will Do
- Maximize shopper conversion through the development and execution of compelling online retail marketing campaigns focused on digital ecommerce channels.
- Collaborate with the Sales, Brand and Product Marketing teams to align marketing efforts with sales objectives, ensuring a cohesive approach to retail success.
- Manage multiple agency partners, keeping them aligned with individual online retailer goals and optimizing paid media strategy to align with company objectives.
- Analyze syndicated data and online retailer/broker data to spot market trends and support brand growth within online retail channels.
- Leverage that data to create insights driven online retail strategies.
- Competitor tracking of activity on online retailer platforms & monitor performance.
- Champion of the brand - ensures brand consistency across retail executions, both digital and in-store.
- Manage and optimize the trade marketing budget, ensuring cost-effective campaigns and initiatives.
- Monitor and report on key performance metrics, providing insights and recommendations for continuous improvement of online retail paid media on a Monthly and Quarterly basis.
- Build and maintain relationships with key retail, distributor and agency partners.
- Support with range review insights with major retailers
What You Need
- Bachelor's degree in Marketing or a related field, or equivalent experience.
- 1-3 years of experience in Retail Media and Shopper Marketing within the CPG or Retail industry, with a focus on managing campaigns on e-retailer platforms (e.g., Amazon, Walmart.com, Target.com, Walmart.com) and improving marketing ROI.
- Proven success in planning, executing, and analyzing online retailer advertising and co-marketing initiatives.
- Expertise in online retail point-of-sale processes, merchandising standards, and A+ content development.
- Experience managing external agency relationships, with exposure to multiple agency models preferred.
- Proficiency in key platforms such as Criteo, Walmart Connect, Roundel, and Amazon Vendor Central for content management, consumer insights, and advertising execution.
- Strong analytical skills with the ability to leverage KPIs to drive digital strategy and performance.
- Advanced proficiency in MS Office tools, particularly Excel and PowerPoint.
What is Nice to Have
- A self-starter with a bias for action, strong problem-solving skills, and a results-driven approach.
- Excellent communicator who can influence cross-functional decisions and navigate complex organizations.
- Consumer-first mindset with adaptability in fast-paced retail environments.
- Versatile team player who can prioritize multiple projects, wear many hats, and maintain high-quality output.
- Strong written and verbal communication skills.
- Proactive, takes initiative to create solutions
Salary Ranges:
$ 84,750 - $ 124,300
HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
H
Harman International Industries Inc
HARMAN (harman.com) designs and engineers connected products and solutions for consumers, automakers, and enterprises worldwide, including audio, visual and infotainment systems; enterprise automation solutions; and software services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® , Mark Levinson ® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. HARMAN also is a technology and integration services leader for the Automotive, Mobile, Telecommunications and Enterprise markets. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. The Company's software solutions power billions of mobile devices and systems that are connected, integrated, personalized, adaptive and secure across all platforms, from the work and home to car and mobile. HARMAN has a workforce of more than 25,000 people across the Americas, Europe, and Asia. The Company's shares are traded on the New York Stock Exchange under the symbol NYSE:HAR. HARMAN is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply. HARMAN offers a great work environment, brilliant career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!
10,000 employees or more
Electronics, Components, and Semiconductor Mfg