Analysis Skills, Best Practices, Business Skills, Business Strategy, Coaching, Customer Conversion, Customer Experience, Customer Retention/Renewal, Exercise Science, Fitness, Leadership, Mentoring, Metrics, Onboarding, Operations Processes, Performance Management, Performance Metrics, Process Improvement, Profit & Loss, Reimbursement, Revenue Growth, Sales, Sales Operations, Sales Strategy, Sales Training, Team Lead/Manager, Training/Teaching
At VASA Fitness, we're more than a gym--we're a community built on unity, passion, love, integrity, fun, and trust. We create UPLIFTing experiences for everyone through inclusive, accessible, and on-trend fitness. VASA is a place where lives are changed through authentic connections, growth, and support--for both members and team members.
HOW YOU WILL CHANGE LIVES
The Personal Training Field Manager is a strategic field leadership role responsible for elevating Personal Training performance across a territory of VASA clubs. This leader partners closely with Regional Directors, District Managers, General Managers, and PT Leaders to drive PT revenue, trainer development, member retention, and operational execution.
This role is ideal for a leader who understands both the business and science of Personal Training. Success requires the ability to influence operators, coach teams at scale, and translate high-level strategy into measurable club-level execution.
You'll operate as a business partner to field leadership - helping clubs improve PT performance through stronger sales execution, trainer development, operational consistency, and member experience.
Success in this role means building strong relationships with field leaders, quickly identifying opportunities, and driving measurable improvement across multiple clubs.
You'll be expected to:
- Improve PT revenue, consultation conversion, and client retention across your territory
- Coach club leaders and PT teams on performance management, sales strategy, and operational execution
- Create accountability around KPIs while building strong culture and engagement
- Develop trainers and PT Leaders through structured coaching and hands-on support
- Identify operational gaps and implement scalable solutions that improve consistency across clubs
- Influence leaders at every level of the organization through credibility, partnership, and strong business acumen
This role requires someone who can move fluidly between strategy and execution - analyzing PT metrics one moment and coaching on the club floor the next.
WHO CAN THRIVE IN THIS ROLE
The ideal candidate is a high-energy, influential leader with a strong foundation in Personal Training and experience leading teams in a multi-unit or high-volume fitness environment.
Strong candidates may come from:
- Multi-unit fitness leadership
- General Manager or District Manager backgrounds
- PT Director or Fitness Director leadership roles
- Boutique or big-box fitness operations
The right person:
- Understands the business impact of Personal Training on overall club profitability and retention
- Has experience leading leaders, not just individual contributors
- Can influence without direct authority and build strong partnerships across departments
- Brings strong business acumen and understands KPIs, revenue drivers, and operational performance
- Has credibility within Personal Training, including a strong understanding of exercise science, coaching principles, and member programming
- Is confident teaching PT sales, consultation execution, and trainer development
- Creates energy, accountability, and culture within teams
WHAT'S IN IT FOR YOU
When you join VASA, you'll find more than a job--you'll find a place to belong. Our leaders believe in our mission, have high standards, and give energy to others every day.
- Wellness is a priority! All employees receive two complimentary gym memberships--one for you and one to share--plus discounted personal training sessions.
- All employees are eligible for 401(k) options and the Employee Assistance Program (EAP) -- FREE therapy, financial advising, legal advice, and more.
- Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits
- COMPENSATION: $65,000--$75,000 annually + $1,000 Monthly Bonus Opportunity
- Additional perks: Mileage reimbursement and phone stipend
KEY RESPONSIBILITIES
- Business & Territory Leadership
- Drive PT revenue growth, utilization, retention, and consultation conversion across a territory of clubs
- Partner with Regional Directors, District Managers, and General Managers to improve PT performance and operational consistency
- Analyze club-level metrics and identify opportunities to improve profitability and member experience
Coaching & Development
- Develop PT Leaders and trainers through field coaching, mentorship, and performance accountability
- Support onboarding, education, and ongoing trainer development
- Coach teams on PT sales execution, consultation quality, and member engagement strategies
Strategy & Execution
- Implement PT initiatives, programs, and operational processes across multiple clubs
- Translate company strategy into practical execution within the field
- Identify best practices and scale successful approaches across the territory
Culture & Member Experience
- Help create an energized, inclusive, and results-driven PT culture
- Ensure Personal Training delivers a high-quality, relationship-based member experience
- Reinforce VASA's mission through leadership presence, coaching, and team engagement