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Personal Training Manager

Crunch - Bay Area

San Rafael, CA

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JOB DETAILS
SKILLS
CPR Certification, Coaching, Communication Skills, Consultative Sales, Customer Acquisition, Customer Experience, Customer Retention/Renewal, Fitness, High School Diploma, Leadership, Lift/Move 50 Pounds, Metrics, Onboarding, Performance Metrics, Progress Reports, Project/Program Management, Quality Management, Resource Management, Revenue Growth, Revenue Planning, SET (Secure Electronic Transaction), Sales, Sales Closing Skills, Schedule Development, System Operations, Team Building, Team Lead/Manager, Training/Teaching, Up-Selling
LOCATION
San Rafael, CA
POSTED
30+ days ago
Benefits:
  • 401(k)
  • Competitive salary
  • Opportunity for advancement
  • Training & development

CRUNCH FITNESS – PERSONAL TRAINING MANAGER (PTM)

Own the Business. Lead the Team. Drive Revenue.


At Crunch Fitness, the PTM is the CEO of Personal Training inside the club. You are responsible for sales, service, team performance, and client results—all tied to revenue growth and retention.


THE ROLE


The Personal Training Manager drives:


  • New client acquisition + retention
  • Personal Training revenue growth
  • Team development and accountability
  • Execution of the full client journey
You don’t manage the business—you own it.


WHAT WINNING LOOKS LIKE


  •  Hit and exceed monthly revenue + KPI targets
  •  Drive consistent CrunchOne Kickoff production (50%+ personally)
  •  Build a high-performing, accountable trainer team 
  •  Deliver elite client experiences that retain and upsell
  •  Maintain full visibility on business metrics and trends 
CORE RESPONSIBILITIES


Sell & Lead from the Front


  •  Execute at least 50% of all CrunchOne Kickoffs
  •  Coach trainers on sales, objection handling, and closing 
  •  Drive daily focus on book, show, close
Own the Client Journey


  •  Ensure strong onboarding and first 90-day experience
  •  Drive retention through results, accountability, and engagement 
  •  Guarantee consistent delivery of high-quality programming 
Build & Develop the Team


  •  Hire, train, and manage Personal Trainers 
  •  Conduct regular performance meetings and coaching sessions 
  •  Set clear expectations and hold the team accountable 
Run the Business


  •  Manage schedules and resources based on KPIs 
  •  Oversee program quality (dotFIT, tracking, progress reports) 
  •  Maintain clean, accurate reporting (ABC/Datatrak, etc.) 
  •  Communicate performance and action plans to GM 
NON-NEGOTIABLES


  •  Lead by example in execution, energy, and professionalism
  •  Enforce standards: punctuality, dress code, service, cleanliness 
  •  Deliver consistent, measurable results 
  •  Take full ownership—no excuses, only solutions
QUALIFICATIONS


  •  CPR Certified (required) 
  •  National PT Certification (NASM, ACE, ACSM, NSCA, etc.) 
  •  High School Diploma (required) | Degree (preferred) 
  •  1–2 years Personal Training experience (preferred) 
  •  Leadership + consultative sales experience (strongly preferred) 
SKILL SET


  •  Sales leadership and closing ability 
  •  Coaching, development, and accountability 
  •  Strong communication and relationship-building 
  •  Operational command of Crunch systems (ABC, dotFIT, etc.) 
  •  High energy, high standards, results-driven mindset 
PHYSICAL DEMANDS


  •  Active presence on the floor and in sessions 
  •  Ability to demonstrate exercises and lift 50 lbs 
SCHEDULE


  •  Full-time, flexible availability 
  •  Nights, weekends, and holidays as needed 
WHY CRUNCH


  •  Uncapped bonus potential tied to performance 
  •  Leadership growth path within a scaling brand 
  •  High-performance culture with real opportunity to win 
  •  Ability to build and scale your own business inside the gym
BOTTOM LINE


This role is for leaders who sell, coach, and execute at a high level.
If you can build people, drive revenue, and own results—you’ll dominate.




About the Company

C

Crunch - Bay Area

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