Director, Product Management – Personalization Science (IQVIA Digital)
Role Summary
This is a hands-on leadership role at the intersection of data, analytics, and marketing technology—responsible for translating complex healthcare datasets and behavioral signals into scalable, client-facing products that drive measurable engagement and business outcomes.
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What You’ll Own
Product Strategy & Roadmap
• Define and execute the roadmap for a portfolio of personalization and audience products, including:
o Behavioral intelligence and engagement platforms (e.g., activity and content consumption insights)
o HCP data and profiling solutions (e.g., multi-attribute segmentation and targeting)
o Audience products (intent-based, predictive, and modeled audiences)
• Identify opportunities to expand personalization capabilities across channels, use cases, and client segments.
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Product Delivery & Execution
• Lead end-to-end product development—from concept through launch and iteration.
• Partner with engineering and data science to build scalable, SaaS-based solutions integrated into a broader martech ecosystem.
• Deliver capabilities that enable right message, right channel, right time engagement across digital touchpoints.
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Data & Analytics Innovation
• Translate IQVIA’s clinical, behavioral, and engagement data into productized insights and targeting solutions.
• Drive development of:
o Identity resolution and audience building capabilities
o Predictive models and intent signals
o Real-time or near-real-time engagement triggers
• Work closely with data science teams to operationalize advanced analytics into market-ready offerings.
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Customer-Centric Product Development
• Engage directly with pharma clients, agencies, and internal commercial teams to:
o Validate product-market fit
o Gather requirements and prioritize features
o Ensure products deliver measurable marketing impact
• Incorporate feedback loops into roadmap decisions and product evolution.
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Commercial Performance
• Support go-to-market strategy, including positioning, packaging, and pricing of products.
• Partner with sales and client teams to drive adoption, growth, and retention.
• Track performance against product KPIs such as usage, revenue contribution, and client outcomes.
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Cross-Functional Leadership
• Serve as the connective layer across product, engineering, data science, and commercial teams.
• Drive alignment across stakeholders in a matrixed organization.
• Ensure products meet privacy, compliance, and consent standards critical to healthcare data usage.
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What We’re Looking For
8–12+ years in product management, with experience delivering data-driven or platform-based products
Background in one or more of:
o Marketing technology (martech/adtech)
o Data and analytics platforms
o Healthcare, life sciences, or regulated industries (strongly preferred)
Experience working with:
o Audience segmentation and targeting products
o Behavioral data or digital engagement signals
o AI/ML or predictive modeling (practical application vs theory)
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Core Capabilities
• Strong product execution mindset—comfortable operating in ambiguity and driving delivery
• Ability to translate complex data and technical concepts into clear product value propositions
• Customer-first thinking with a bias toward measurable outcomes
• Experience working cross-functionally across technical and commercial teams
• Strong communication skills, including ability to influence senior stakeholders
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Preferred
• Experience in healthcare provider (HCP) engagement or pharma commercialization
• Familiarity with identity resolution, privacy frameworks, and consent-driven data ecosystems
• Experience integrating products with third-party platforms or open ecosystems
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How Success is Measured
• Delivery of roadmap milestones and product releases
• Growth in adoption and revenue across assigned portfolio
• Measurable improvement in client engagement outcomes
• Strength of product-market fit and client satisfaction
• Contribution to overall personalization platform innovation
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Why This Role Matters
Personalization is a core driver of modern healthcare engagement. IQVIA Digital’s Personalization Science platform connects data, analytics, and activation to enable more relevant, human-centered interactions across the care continuum.
In this role, you’ll directly shape how leading healthcare brands engage their audiences—turning complex data into meaningful, scalable experiences.
This is a remote/WFH opportunity available to candidates currently residing in the United States.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe
IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.
The potential base pay range for this role, when annualized, is $121,400.00 - $338,400.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.