The contingent worker will work closely with the Services business unit as a member of the global portfolio marketing team to deliver go-to-market plans while leading strategy, messaging, creation, and management of all content. This role supports bringing new offers to market across the Zebra Services portfolio and serves as the marketing subject matter expert for new products and enhancements to existing offerings.
Key Responsibilities
Deliver go-to-market plans for Zebra Services portfolio offerings
Lead strategy, messaging, content creation, and content management
Partner with business units to support new products and enhancements
Develop key messaging and value propositions to support creative content
Collaborate with internal and external agencies to guide content development, ensuring timelines and budgets are maintained
Oversee product launch definition and activation planning, aligning with:
Global product marketing
Regional marketing
Digital teams
Vertical marketing
PR teams
Supervise the creation and maintenance of product pages on Zebra.com in partnership with the digital marketing team
Create and maintain product pages on internal sales enablement and channel partner portals
Manage assets within a digital asset management system
Qualifications
BA/BS degree in a related field
2–5 years of experience working in various settings, including within a corporation or for corporate clients
B2B experience strongly preferred
Proven track record of successfully taking products to market for a large B2B company or agency
Experience in customer services marketing
Expertise in developing differentiated go-to-market strategies and messaging
Ability to create content plans aligned to the buyer's journey
Demonstrated collaborative, cross-functional approach to planning and problem solving
Proven ability to manage multiple projects simultaneously
Exceptional communication skills
Numbers & Facts
Location
Holtsville, NY
Skills
Asset Managementunmatched
Budgetingunmatched
Business-to-Business (B2B)unmatched
Channel Salesunmatched
Communication Skillsunmatched
Content Developmentunmatched
Content Managementunmatched
Cross-Functionalunmatched
Customer Support/Serviceunmatched
Digital Asset Managementunmatched
Inside Salesunmatched
International Marketingunmatched
Market Entry Strategyunmatched
Marketingunmatched
Multitaskingunmatched
Online Marketingunmatched
Problem Solving Skillsunmatched
Product Supportunmatched
Product/Service Launchunmatched
Project/Program Managementunmatched
Public/Media/Press/Analyst Relationsunmatched
Purchasing/Procurementunmatched
Team Playerunmatched
User Documentationunmatched
Vertical/Industry Marketingunmatched
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