Portfolio Marketing Manager - Seed Applied Technologies, US

about upl: UPL (NSE: UPL & BSE: 512070, LSE: UPLL) is focused on emerging as a premier global provider of total crop solutions designed to secure the world's long-term food supply. Winning farmers hearts across the globe, while leading the way with innovative products and services that make agriculture sustainable, UPL is the fastest growing company in the industry. Our successes in the field add up to powerful financials. UPL delivers results from protecting crops that translate into attractive investor value. Based on the recognition that humankind is one community, UPL's overarching commitment is to improve areas of its presence, workplace and customer engagement. please visit upl-ltd.com and follow us on LinkedIn, Twitter, Instagram and Facebook.

Our purpose is 'OpenAg'. An agriculture network that feeds sustainable growth for all. No limits, no borders.

(EOE) Equal opportunity employer statement:

UPL provides equal employment opportunities (EEO) to all employees and applicants irrespective of their race, colour, religion, gender, marital status, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. In addition to federal law requirements, in every location in which the company has facilities, UPL complies with applicable state and local laws governing non-discrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. UPL also reinforces EEO through its Corporate Business Principles and Code of Business Conduct.

JOB Summary: The Portfolio Marketing Manager is responsible for annual profit, loss, and strategy development of the assigned product portfolio. Interface with multiple functions within the organization including sales, key account managers, supply chain, finance, development, regulatory, and global marketing. They will set long term direction through LRP and development plan. Additionally they will also be responsible for maintaining and establishing key end use market relationships and provide marketing direction and support to the sales team in support of achieving set product goals.

JOB RESPONSIBILITIES:

Portfolio Coordination:

• Develop and implement annual business and strategic marketing plans including volume targets, pricing, and positioning for assigned portfolio.
• In conjunction with marketing, sales, and finance teams, support the development of annual market programs to drive demand creation
• Lead the continued development of the UPL product pipeline, launching new products and collaborating with product development and technical teams to develop a robust and customer centric pipeline.
• On-going support of sales; active interaction with sales organization and external customers including distributors and retailers.
• Oversee and direct advertising, communications, and public relations activities to support marketing plans.
• Coordinate with Regulatory for state and federal registrations for existing portfolio, including product label expansion.
• Work closely with supply chain and procurement to establish key cost optimization initiatives ensuring projects are defined and completed in a timely fashion.
• Coordinate product supply with Sales and Key Accounts: update forecasts for assigned products monthly.

Strategic Planning:

• Create and manage 3-5 year strategic plan and product lifecycle management within portfolio to achieve sales and profit targets.
• Conduct competitive analyses and market research to identify market opportunities.
• Develop and recommend product pricing/profitability and positioning strategies for future products across all relevant customer and market segments.
• Lead Portfolio Leadership Teams (marketing, R&D, regulatory) and manage approved projects within current project management system.
• Initiate & maintain third party agreements with expected obligations.
• Interface with global marketing and product development managers.
• Build business cases with existing products.

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelors degree in marketing, business, agriculture, or a related field
• At least 5 years of relevant experience in the agriculture industry including experience in the Seed treatment and Soil Health segments.
• Ability to work independently as part of a cross functional team.
• Be solutions focused and be comfortable working in an environment which demands strong deliverables along with the ability to identify problems and drive appropriate solutions.
• Strong written and verbal communication skills with the ability to present clear, concise data to individuals and in a group setting.
• Strong interpersonal skills; ability to maintain internal and external relationships.
• Must be proficient in Microsoft Office Suite: Outlook, word processing, spreadsheet create/formula creation, presentations, and analytics and trending software.

UPL COMPETENCIES

• Adaptability & Resilience: Recognizes and is open to changing circumstances and alters behavior and scales up as necessary; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace.
• Entrepreneurial Mindset: Has a creative mindset and ability to think holistically, takes calculated risks and maximizes opportunities.
• Results Orientations: Takes action, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition.
• Execution Excellence: Enhances the speed of execution and builds efficiency in processes, systems and people; has sharp focus on quality-orientation.
• Strategic Orientation: Demonstrates knowledge of the social, economic, and environmental factors and how they impact the business. Identifies key issues that could impact the business and develops strategy through an analytical lens / design thinking.
• Building Teams and Talent: Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements and accomplishments.
• Customer Centricity: Understands the customer needs and pain points, fulfills the needs and expectations by focusing on creating value for customers.

Travel: 30%+ to meet Sales, R&D field teams, and customers, attend conferences/ external events relevant to the marketing function and internal business meetings.