ABOUT THE COMPANY
The company is a physician-led healthcare organization dedicated to providing high-quality clinical care across the continuum of care. As part of its continued growth strategy, the organization is expanding its Post-Acute division by partnering with skilled nursing facilities, long-term acute care hospitals (LTACHs), inpatient rehabilitation facilities (IRFs), and other post-acute providers.
This is an opportunity to join a growing healthcare organization and play a key role in expanding its post-acute business. The role combines business development, marketing, networking, consultative selling, and strategic relationship management, with ownership of the process from lead generation through closing and transition to Operations.
COMPANY INFORMATION
- Industry: Healthcare Services
- Specialty: Post-Acute Care Partnerships
- Work Model: Fully Remote
- Location: Maryland-based; candidate should be centrally located to support frequent local travel
- Travel: Up to 50% throughout Maryland
POSITION SUMMARY
The Post-Acute Business Development Manager is responsible for driving strategic growth across the organization's post-acute service line.
This is a true full-cycle Business Development and Marketing role. The ideal candidate is not simply a salesperson or a relationship builder. They must be able to identify opportunities, create and execute marketing initiatives, build their own pipeline, develop strategic relationships, conduct discovery meetings, and close new partnerships.
The role requires a consultative, relationship-driven, and data-informed sales approach. This is not a transactional sales position. Success will come from understanding the needs of healthcare organizations, developing credible solutions, and building long-term partnerships rather than relying on scripted pitches or high-pressure closing techniques.
The position owns the process from prospecting and marketing through contract execution before transitioning new partnerships to the Operations team.
JOB RESPONSIBILITIES
- Develop and grow partnerships with skilled nursing facilities, LTACHs, rehabilitation hospitals, hospitals, home health organizations, and other post-acute providers.
- Own the full business development cycle from lead generation and prospecting through contract execution.
- Build and manage a qualified pipeline of prospective healthcare partners.
- Develop and execute marketing campaigns that support business development and market growth.
- Create and manage email campaigns, social media content, presentations, and other marketing materials.
- Use HubSpot CRM to manage marketing campaigns, prospect activity, opportunities, and pipeline progression.
- Conduct discovery meetings with prospective healthcare partners to understand their operational and clinical needs.
- Develop strategic outreach plans based on market trends, referral patterns, competitor activity, and prospect needs.
- Build long-term relationships with healthcare executives, facility leaders, and other key decision-makers.
- Represent the organization at healthcare conferences, networking events, industry meetings, and community events.
- Analyze market opportunities and identify new avenues for growth within the post-acute healthcare landscape.
- Collaborate with Operations, Recruiting, Credentialing, and Revenue Cycle teams to ensure successful implementation of new partnerships.
- Serve as the primary liaison between prospective partners and internal teams throughout the business development process.
- Transition newly signed facilities to Operations while maintaining accountability for a smooth handoff.
- Maintain accurate pipeline activity, marketing activity, and sales reporting within HubSpot.
- Consistently achieve new facility growth and revenue objectives.
REQUIRED QUALIFICATIONS
- Bachelor's degree in Business, Healthcare Administration, Marketing, or related field.
- 2+ years of healthcare business development or sales experience with measurable results.
- Experience in healthcare business development, with preference for experience working with skilled nursing facilities, hospitals, home health, or other post-acute care settings.
- Hands-on marketing experience supporting lead generation and business development.
- Strong understanding of the healthcare and post-acute landscape.
- Proven consultative selling skills and ability to build long-term partnerships.
- Self-starter with strong urgency, accountability, and pipeline management skills.
- Strong communication, presentation, networking, and relationship-building skills.
- Experience with CRM platforms; HubSpot preferred.
- Comfortable working independently in a remote environment and traveling throughout Maryland.
PREFERRED QUALIFICATIONS
- Experience in healthcare provider relations or healthcare marketing.
- Existing relationships within the Maryland healthcare community.
- Experience developing email, social media, or digital marketing campaigns.
- Experience using HubSpot for both CRM and marketing activities.
- Familiarity with value-based care models.
- Strong presentation and public speaking experience.
COMPENSATION & BENEFITS
Compensation
- Base Salary: $110,000–$130,000
- Monthly incentive program tied to business development milestones
- Projected OTE: $180,000–$200,000
Benefits
- Medical Insurance
- 401(k) with company match
- Fully Remote work environment
- Flexible schedule
- Visa sponsorship available for qualified candidates
WORKING CONDITIONS
- Fully Remote position.
- Candidate should be centrally located in Maryland.
- Up to 50% local travel to healthcare facilities and partner sites.
- Flexible schedule with availability during standard business hours.
- High degree of autonomy with significant cross-functional collaboration.
INTERVIEW PROCESS
- Initial phone interview
- Functional interview including HubSpot demonstration and sales/marketing role-play exercise
- Final team interview with business leadership
- Background and reference checks completed after offer acceptance