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PPC Specialist

Jobot

Burbank, CA

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JOB DETAILS
SALARY
$100,000–$150,000 Per Year
SKILLS
Analysis Skills, Best Practices, Brand Strategy, Budget Management, Campaigns, Communication Skills, Competitive Analysis/Strategy, Competitive Research, Consumer Branding, Contract Research Organization (CRO), Customer Acquisition, Legal, Market Research, Market Trend Analysis, Marketing, Multiplatform/Cross-Platform, Pay-Per-Click Advertising, Performance Analysis, Performance Tuning/Optimization, Personal Injury, Presentation/Verbal Skills, Return on Investment (ROI), Strategic Planning, Time Management, User Interface/Experience (UI/UX), Website Conversion
LOCATION
Burbank, CA
POSTED
Today
Our client is looking to hire a PPC specialist in Burbank! Up to $150k salary

This Jobot Job is hosted by: Nick Frei
Are you a fit? Easy Apply now by clicking the "Quick Apply" button and sending us your resume.
Salary: $100,000 - $150,000 per year

A bit about us:

Or client is looking to hire a PPC Specialist in the Legal industry. You will be at the forefront of driving client acquisition and brand growth through innovative pay-per-click (PPC) strategies. This role is perfect for a dynamic, analytical, and creative professional who has a deep understanding of PPC and a strong interest in the legal industry, particularly in the area of personal injury. You will be responsible for managing all PPC activities, including strategy development, implementation, performance tracking, and optimization, to generate high-quality leads and maximize ROI.

Why join us?
  • 401k match
  • PTO
  • Positive and rewarding company culture
  • growth opportunities


Job Details

Responsibilities

1. Develop, execute, and manage all PPC campaigns across various digital platforms with a focus on Google Ads and other relevant channels.
2. Collaborate closely with the marketing team to align PPC strategies with overall brand strategy and business objectives.
3. Conduct thorough keyword analysis, competitor research, and market trends to optimize content and ad copies.
4. Implement conversion rate optimization (CRO) strategies to turn visitors into leads and customers, enhancing the overall user experience.
5. Monitor and analyze campaign performance using tracking tools to provide actionable insights and recommendations for improvement.
6. Stay up-to-date with the latest PPC trends, best practices, and technologies to enhance campaign effectiveness.
7. Manage the PPC budget effectively, ensuring maximum ROI.
8. Create and present regular performance reports to stakeholders, highlighting successes, challenges, and areas for improvement.

Qualifications

1. A minimum of 5 years of experience in PPC, preferably within the legal industry.
2. Proven track record in managing successful PPC campaigns, particularly in Google Ads.
3. Familiarity with personal injury law and legal marketing is a plus.
4. Strong knowledge of CRO, conversion rate, and performance tracking.
5. Proficiency in using PPC tools and software for campaign creation, management, and analysis.
6. Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
7. Strong understanding of content strategy and its role in PPC.
8. Excellent communication and presentation skills.
9. Ability to work effectively in a fast-paced, deadline-driven environment.
10. Bachelor’s degree in Marketing, Business, or a related field is preferred.

Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.

By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: jobot.com/privacy-policy

About the Company

J

Jobot

Jobot is on a mission to connect good people with good jobs. By combining AI-powered technology with the expertise of Jobot Pros, our experienced recruiters, we help you find career opportunities that align with your goals and values.

Founded in 2018 and employee-owned since 2024, Jobot is committed to fostering a culture of kindness, respect, innovation, and connection.  As an industry leader, we’ve been recognized as a top workplace by Forbes, Fortune, USA Today, and Staffing Industry Analysts (SIA).

Ready to find a good job? Create your profile today at Jobot.com 🤖

COMPANY SIZE
100 to 499 employees
INDUSTRY
Staffing/Employment Agencies
FOUNDED
2018
WEBSITE
http://www.jobot.com

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