PPC Specialist

alon Boss Marketing is a new and upcoming digital marketing agency for professionals and brands in the beauty industry.

We run various lead generation and other advertising campaigns for salons, salon suites, beauty brands & beauty professionals.

Responsibilities:

- Develop, implement, and manage PPC campaigns across various platforms such as Google Ads, Meta & Tiktok

- Conduct keyword research and optimize campaign performance to drive maximum ROI

- Monitor campaign budgets, performance, and KPIs to ensure targets are met

- Perform A/B testing and analyze data to continuously improve campaign effectiveness

- Collaborate with cross-functional teams to align PPC strategies with overall marketing objectives

- Stay up-to-date with industry trends and best practices in PPC advertising

- Provide regular reporting on campaign performance and make data-driven recommendations for optimization

Requirements

Skills:

- Proficiency in Google Ads Manager, Meta Business Suite or other campaign management platforms

- Strong understanding of performance marketing principles and strategies

- Knowledge of media planning, research, and market analysis

- Familiarity with media buying processes and negotiation tactics

- Analytical mindset with the ability to interpret data and make data-driven decisions

- Excellent communication skills to effectively collaborate with internal teams and external partners

Benefits