PPC Specialist

JOB DESCRIPTION:

The PPC Specialist will own the strategic direction, execution, and performance of Google Ads campaigns for a portfolio of dental clients. You’ll be responsible for setting launch strategies, guiding request management, leading proactive account audits, and preparing for and attending client reporting calls. This role combines tactical expertise with client communication and cross-departmental collaboration, making it a critical position on the paid media team.

ESSENTIAL FUNCTIONS:

• Launch Strategy
• • Set the strategic direction for new PPC launches, including market and competitor research, campaign angle development, budget recommendations, and offer validation.
  • Prepare kickoff materials and strategy briefs, and join pre-launch prep calls with client success and service teams to align on launch plans.
• Request Management
• • Coordinate the creation of landing pages by submitting tickets to web and CRM teams, gathering assets from clients, and QA’ing final builds.
  • Manage requests created for internal teams (e.g., CRM fixes, workflow updates, landing page updates, credit card or verification requests), ensuring clear communication, follow-up, and quality control.
• Reporting & Auditing
• • Conduct proactive account audits, analyzing full-funnel performance from ad click to patient production. Identify opportunities for stronger offers, messaging, and landing pages
  • Review monthly account reports, highlighting trends, surfacing issues, and recommending next steps for performance improvement.
• Client Calls & Preparation
• • Prepare for client reporting and escalation calls by consolidating performance insights, reviewing metrics, and building supporting decks as needed.
  • Attend client calls to review performance, align on strategy, and address questions alongside the CSM.
• Department Collaboration
• • Participate in weekly PPC meetings with external partners to align on processes, priorities, and escalations.
  • Attend internal touchpoints including biweekly 1:1s, weekly team meetings, and monthly company-wide updates.
• Additional Responsibilities
• • Contribute to cross-team initiatives, process improvements, and new projects as business needs evolve.

CORE COMPETENCIES:

• Google Ads Expertise: Deep mastery of Google Ads strategy, optimization, and performance analysis for lead generation campaigns.
• Delegation & Team Direction: Ability to effectively manage and direct a vendor partner specialist team, set priorities, and ensure work meets quality and performance standards.
• Strategic Account Leadership: Skilled in leading client strategy, providing proactive recommendations, and aligning campaigns with business objectives.
• Analytical Problem-Solving: Strong ability to interpret campaign data, identify trends, and make informed optimizations that drive measurable results.
• Client Communication: Confident in leading client calls, explaining complex concepts clearly, and navigating challenging conversations with professionalism.
• Cross-Functional Collaboration: Able to work closely with Paid Social Strategists, Client Success Managers, Web, and SEO teams to ensure campaign alignment and integrated marketing execution.
• Process & Quality Management: Commitment to maintaining SOPs, QA processes, and operational efficiency for consistent, high-quality campaign delivery.

PERSONALITY MUSTS:

The ideal PPC Specialist is a proactive problem solver who thrives on turning complex challenges into clear, actionable strategies. You understand the difference between “yes, and…” and “yes, but…,” bringing a hungry, scrappy personality and a positive, solutions-oriented mindset to your work. You’re comfortable guiding clients, challenging assumptions when needed, and going the extra mile to ensure campaigns drive measurable results.

In a fast-paced agency environment, you’re detailed and organized, confident and disciplined, yet approachable and curious. You show up each day ready to roll up your sleeves, manage multiple priorities, and put forward beautiful work that exceeds client expectations. Teammates and clients alike can rely on you to be driven, collaborative, and ready to rise to the occasion.

MINIMUM QUALIFICATIONS:

• 3+ years of experience managing Google Ads campaigns in an agency environment.
• Google Ads Certified, with proven success in lead generation and performance optimization
• Demonstrated ability to lead client strategy, own performance outcomes, and navigate escalation situations.
• Experience managing a vendor partner or contractor team, including delegating work and providing strategic direction.
• Strong analytical skills with proficiency in interpreting data, identifying trends, and making data-driven decisions.
• Excellent communication skills, both written and verbal, with the ability to explain complex PPC concepts to diverse audiences.
• Proven ability to oversee a large portfolio of accounts and priorities in a fast-paced environment.

BONUS POINTS FOR APPLICANTS WITH:

• Healthcare or dental marketing experience
• Experience developing SOPs or training materials for PPC processes
  Webflow or CMS platform experience
  Working knowledge of Google Apps Script
• Uses AI to enhance your workflow or creative process
  Paid Social or SEO experience