PR Specialist, Alexa+ AI Devices, Amazon Devices & Services

Amazon

Seattle, WA

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JOB DETAILS

SKILLS

Amazon Alexa, Artificial Intelligence (AI), Business Plan, Campaigns, Communication Skills, Consumer Electronics, Cross-Functional, Customer Relations, Emerging Technology, Hardware Administration, Hardware Design, Interpersonal Skills, Journalism, Leadership, Marketing, Multimedia, Presentation/Verbal Skills, Product Engineering, Product Planning, Product Support, Product/Service Launch, Public/Media/Press/Analyst Relations, Publications, Relationship Management, Smart Homes, Storytelling, Team Player, Thought Leadership, Trend Analysis, Writing Skills

LOCATION

Seattle, WA

POSTED

25 days ago

Description Amazon is seeking a driven, creative, and highly proactive PR Specialist to support communications for Alexa+ AI Devices. In this role, you will execute PR strategies and campaigns for Alexa+ AI Devices, including Amazon Echo and Bee device launches, ensuring coordinated messaging across all channels while supporting multiple hardware reviews simultaneously. You'll manage proactive momentum activity campaigns that keep Alexa+ Devices top-of-mind beyond launch moments, helping build sustained media interest and customer engagement throughout the year. This role requires passion, creativity, bias for action, and a focus on driving results that map to our business and reputational objectives. You will help craft compelling innovation thought leadership and storytelling that positions Alexa+ Devices as category leaders in consumer AI hardware, translating complex hardware and AI capabilities into narratives that resonate with media and customers. Through media relations and proactive pitching, you'll build and maintain relationships with technology, consumer electronics, and smart home media contacts (across press and influencers), securing coverage that drives business results. As part of this role, you'll collaborate with cross-functional (and geographically dispersed) partners, including product, engineering, marketing, and senior leadership teams. You will support integrated communications strategies that align with business objectives and product roadmaps and help manage agency relationships and external PR resources as needed. Basic Qualifications - 5+ years of recent professional communications or public relations experience - Bachelor's degree - Experience securing media coverage in technology and consumer publications. - Strong written and verbal communication skills, with an ability to translate technical concepts for broad audiences. - Demonstrated ability to execute communications plans that drive business results. - Proactive mindset--a desire to contribute to campaigns and storytelling, outside of launch moments. Preferred Qualifications - Experience supporting product launches or hardware review programs. - Experience in consumer technology communications, particularly in smart home, voice AI, or hardware categories. - Track record of contributing to successful proactive PR campaigns or thought leadership programs. - Experience working with engineering and product teams in fast-paced, innovation-driven environments. - Developing relationships with technology reporters and influencers. - Interest in or understanding of AI technology, hardware design processes, or emerging technology trends. - Ability to support long-term communications strategies aligned with business goals. - Ability to craft compelling narratives from complex technical information. - Strong interpersonal skills to collaborate effectively with internal partners and external media. - Focus on measurable outcomes and media impact. - Creativity in developing campaign ideas and storytelling approaches. - Ability to thrive in ambiguous, fast-moving environments with shifting priorities. Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 82,700.00 - 134,000.00 USD annually

About the Company

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

COMPANY SIZE

10,000 employees or more

INDUSTRY

Other/Not Classified

FOUNDED

1994

WEBSITE

http://Amazon.com/militaryroles

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