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Practice Group Marketing Manager

Vitruvian Consulting Llc

New York, NY

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JOB DETAILS
SALARY
$85,000–$100,000 Per Year
SKILLS
Attorney, Business Development, Business Strategy, Campaigns, Communication Skills, Competitive Research, Content Management Systems (CMS), Customer Relations, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Database Administration, Database Marketing, Detail Oriented, Editing, Email Marketing, Event Management, HTML (HyperText Markup Language), Industry/Trade Analysis, Legal, LinkedIn, Marketing, Marketing Communications, Marketing Strategy, Microsoft Office, Multitasking, Online Marketing, Performance Analysis, Professional Services, Project/Program Management, Proposal Writing, Public/Media/Press/Analyst Relations, Reporting Skills, Return on Investment (ROI), Sales Presentation, Salesforce.com, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Strategic Planning, Time Management, Webinar, Website Management, Writing Skills
LOCATION
New York, NY
POSTED
Today
Practice Group Marketing Manager

Our client is a boutique NYC and Miami based law firm. They are seeking a Practice Group Marketing Manager to support the execution of strategic marketing and business development initiatives. This individual will play a key role in enhancing the firm's brand presence, supporting attorney visibility, and driving client engagement across multiple practice areas.

Key Responsibilities
  • Support the development and execution of firmwide marketing and business development strategies
  • Assist in drafting and editing marketing materials, including pitch decks, client alerts, website content, and attorney biographies
  • Manage and update website content through CMS platforms and assist with SEO optimization efforts
  • Work with attorneys to prepare RFP responses, proposals, & client presentations
  • Plan and execute firm-sponsored events, webinars, and client-facing initiatives
  • Support social media and digital marketing efforts, including content scheduling and performance tracking (e.g., LinkedIn)
  • Track marketing analytics and prepare reports on campaign performance and ROI
  • Maintain marketing databases, contact lists, and CRM systems
  • Monitor industry trends, competitor activity & emerging opportunities for growth.
Qualifications
  • Bachelor's degree in Marketing, Communications, Public Relations, or related field
  • 3-10 years of marketing or business development experience, preferably within a law firm or professional services environment
  • Strong writing, editing, and communication skills with high attention to detail
  • Proficiency in Microsoft Office Suite and familiarity with CRM and email marketing platforms (e.g., Salesforce, Mailchimp)
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Professional demeanor and ability to interact effectively with attorneys and senior stakeholders
Preferred Skills
  • Experience with legal directory submissions and awards processes
  • Familiarity with website CMS platforms and basic HTML
  • Knowledge of SEO/SEM and digital marketing analytics tools
  • Prior exposure to event planning or client engagement initiatives
Compensation
  • Competitive base salary (typically $85,000 - $100,000, depending on experience)
  • Bonus eligibility
  • Comprehensive benefits package

About the Company

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Vitruvian Consulting Llc

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