Practice Liaison (Sales & Marketing) - Charlotte

Practice Liaison

As an experienced Practice Liaison, you serve as a brand ambassador, field marketer, and sales representative for Kindbody. You are responsible for identifying and converting referral sources - such as OBGYNs, urologists, oncologists, family care practitioners, holisticcare practitioners, and community organizations - to refer their patients, constituents, or clients to Kindbody. You will be working in a fast-paced, rapidly growing environment where you will be relied on for your expertise, professionalism, and collaboration.

Details

• Hybrid role based in Charlotte with a mix of in-office and field work

Responsibilities

• Develop and grow a MD centered referral network in an identified territory. Manage referral source & community databases, identify targets and activities to activate and retain relationships and referrals
• Introduce and promote Kindbody, its providers, and offerings to potential referring practices, complimentary service providers, and community organizations via in person visits, telephone, and electronic means
• Increase referral percentages/volume for New Patient Assessments and expand services utilized
• Effectively manage territory, conducting field visits and events to reach these goals including:
• Provider meetings, lunch & learns, dinners, tours and other events to allow potential referral sources face-to-face interaction with our providers and team
• Education on Kindbody values and approach, services offered, and new advances
• Introducing new products/services/ protocols to distinguish Kindbody as the leading fertility and family building provider in the region
• Obtaining feedback from referral sources and communicating issues and opportunities to appropriate management/staff in a timely manner
• Offering excellent customer service
• Support when needed Sales & Marketing Teams to ideate and execute local events, including, but not limited to, Mobile Fertility Bus, Fertility 101 seminars, virtual events, employer and influencer activations, and social media content creation
• Work with local office teams to continually build culture, expand brand awareness, enhance customer experience and recruit Kindbody patient ambassadors
• Work with marketing to provide insight into local market dynamics to develop collateral and content and optimize social media and advertising
• Develop an annual activity calendar and conduct monthly meetings with provider & office teams to review results and discuss upcoming activity and support requirements
• Monitor outcomes and pivot strategy to ensure goals are achieved within budget
• Provide regular communication, activity tracking, strategy planning, and other administrative tasks to ensure goals are being reached
• Identify any metric tracking gaps and work with related teams on both clinic and product level to ensure proper KPI measurements

Who You Are

• 5+ years' experience in a blended sales/marketing role within an agency, professional services firm environment, medical sales position, or pharmaceutical sales
• Experience working with women's healthcare and building referral or influencer networks
• Proficiency in CRM system management & standard business communication technologies (e.g. HubSpot, Google Suite, Zoom, etc.)
• Firm grasp of digital and social media, including LinkedIn
• Proactive, collaborative, team player
• Self starter with a high level of creativity, curiosity, and attention to detail
• Dynamic personality with excellent people skills, especially with those at a senior level
• Strong, persuasive, communicator in both written and verbal forms
• Quick learner, grasping the intricacies of our services to apply to lead generation efforts
• Reliable transportation is required, as this an outside sales position with very little time being spent at Kindbody office(s)
• Availability to work some nights and weekends as required to accommodate specific events
• Other responsibilities and ad-hoc projects from time to time, based on business needs