Pricing & Consumer Insight Analyst

Position Summary:

The Pricing & Consumer Insights Analyst is responsible for understanding NAR members’ needs, preferences and behaviors and using this insight to inform business decisions including the education portfolio offering and pricing strategies.  This role will be responsible for working with NAR’s research team to design, conduct, and analyze qualitative and quantitative research of NAR members.  It will also involve analyzing market trends, customer behavior, and internal cost structures to set pricing and recommend pricing adjustments in support of business objectives.

Duties and Responsibilities:

Pricing Strategy & Modeling

• Own the development and ongoing maintenance of pricing models for NAR's education offerings, including direct-to-consumer products and licensing/royalty agreements through channel partners.
• Conduct scenario analysis, margin analysis, and revenue forecasting to evaluate the impact of pricing changes and surface clear recommendations.
• Analyze market trends, competitor pricing, and internal cost structures to identify pricing opportunities and risks.
• Build and maintain dashboards and decision-support tools that make pricing data accessible and actionable across the organization.
• Ensure all pricing strategies comply with company policy and applicable regulatory requirements.

• Partner with NAR's research team to design, conduct, and analyze qualitative and quantitative research that deepens understanding of member needs, preferences, and behaviors.
• Translate member research findings into actionable recommendations that inform pricing strategy, product development, and portfolio decisions.
• Monitor trends in member behavior and education consumption patterns, proactively flagging insights relevant to business strategy.

• Prepare and deliver presentations and reports for senior leadership and C-suite executives, communicating pricing strategies, research findings, and recommendations with clarity and confidence.
• Serve as a credible, polished representative of the pricing and insights function in cross-functional and executive settings — able to field questions, defend analysis, and drive alignment.
• Translate complex quantitative analysis into compelling narratives that resonate with non-technical audiences and support executive decision-making.

• Collaborate with Finance, Research, Product, and Sales teams to ensure pricing strategies reflect both business objectives and member needs.
• Act as an internal thought partner on pricing and consumer behavior, bringing rigor and a point of view to cross-functional discussions.
• Other duties, as assigned.

Qualifications:

• Bachelor's degree in Finance, Economics, Business, Market Research, or a related field; advanced degree a plus.
• 3–5 years of experience in pricing analysis or pricing strategy, with a demonstrated track record of building and maintaining pricing models that have informed real business decisions.
• Experience in consumer insights, market research, or member/customer behavior analysis — with the ability to connect "what the data says" to "what we should do."
• Strong analytical and quantitative skills with advanced Excel proficiency and experience with data visualization tools (Power BI, Tableau, or similar).
• Familiarity with survey design and advanced analytics tools (e.g., SPSS, R, or similar) is a plus.
• Experience with pricing software or ERP systems is a plus.
• Demonstrated ability to present pricing strategy and research recommendations to senior leaders and executives — with the confidence, clarity, and composure to hold the room and drive decisions.
• Intellectually curious and independently driven — someone who goes beyond the ask, challenges assumptions, and brings a point of view to the work.
• Highly organized, with the ability to manage multiple work streams and deliver high-quality analysis in a fast-paced environment.

NAR provides comprehensive benefits including health/dental/vision insurance.

Organizational Overview:

The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world-class service to approximately 1.5 million REALTORS® working in the United States and around the world. The real estate industry is fast-paced and fast-changing--each year, our members participate in the sale, lease, and management of real estate. As in every industry, our members’ value proposition is constantly being challenged by innovation.

It is our mission to empower REALTORS® as they preserve, protect and advance the right to real property for all. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options.