Princ Technical Project Mgr

IMCS Group Inc

Remote, NY(remote)

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JOB DETAILS

SKILLS

Analysis Skills, Android, Communication Skills, Consulting, Cross-Functional, Customer Relationship Management (CRM), Customer/Client Research, Data Warehousing, Debugging Skills, Email Marketing, Establish Priorities, Finance, Football, Instrumentation, Internet Application, Leadership, Marketing, Marketing Automation Software, Metrics, Needs Assessment, Negotiation Skills, Network Debugging, Online Marketing, Performance Metrics, Product Engineering, Product Flow, Product Management, Product Marketing, Product Planning, Product Requirements Document (PRD), Project/Program Management, Quality Assurance, Quality Assurance Methodology, Reporting Dashboards, Retail, Risk Analysis, Sports, Streaming Technology, Taxonomies, Team Player, Technical Leadership, Technical Support, Testing, Time Management, Translation Services, Vendor/Supplier Management, Wiki, Willing to Travel, Wireshark (Ethereal), Work From Home, iOS SDK (fka iPhone SDK)

LOCATION

Remote, NY

POSTED

2 days ago

The Program manager will work closely with three main stakeholder groups:
o Product Management: the TPM will negotiate and prioritization of what needs to be built and executed on behalf of Marketing (eg, AppsFlyer SDK implementation; GA4 Attribution and instrumentation, Building CRM Incrementality capabilities)
o Engineers: The TPM will meticulously write the necessary specs around enablement and instrumentation, and ensure that the TPM gives engineering clear instructions and guidance by coordinating with Marketing Stakeholders, Analytics Team, and CDO team
o Customer Data Org (CDO): the TPM ensures that the downstream team has enough time to do Data QA and testing, and then will write ETLs to get data into warehousing
" Overview of the team:
The Program Manager will report to the Sr. Director of Marketing Analytics. The team is composed of 3 Analytics Managers (responsible for dashboard building, modeling, and analysis) and one consultant (responsible for guiding our GA4 efforts). The role sits within the Marketing Organization, which serves cross-functionally across all of the Products (Y! Finance, Y! Sports, Fantasy, News, Scout, etc.).
" Key team goals:
o Build robust attribution frameworks to understand and report on the value marketing delivers across the company.
o Ensure a seamless transition to GA4 across all products, knowing that each product has a different timeline.
o Improve communication between Engineering and Product to ensure they clearly understand the necessary requirements.
o Successfully launch Y! Fantasy Football and Y! Scout in the summer as this will be our number one priority to start with

Responsibilities & Expectations
" Primary responsibilities (daily/weekly):

Project Management
" Act as a communication liaison between technical development teams and non-technical business partners. Translate complex analytical or technical blockers into plain business terms.
" Manage end-to-end relationships and project workflows across all *** products, ensuring their marketing goals are effectively supported by our technology platforms.
" Translate strategic objectives into phased execution roadmaps with clear milestones and outcomes.
" Coordinate cross-functional delivery across marketing, data, engineering, analytics,
" Manage scope, timelines, resourcing, and delivery governance across concurrent initiatives.
" Identify delivery risks early and implement mitigation strategies proactively

Tracking Architecture & Implementation
" Mobile Attribution (MMP) Leadership:
o Drive the end-to-end implementation, maintenance, and upgrade strategy for the AppsFlyer SDK across iOS and Android.
o Manage deep-linking architecture, postback configurations, and attribution logic.
" GA4 Migration & Event Strategy:
o Lead the comprehensive rollout of GA4 across web and app environments. Partner with marketing stakeholders to define High-Value Actions (HVAs) and collaborate with engineering to instrument these events accurately.
" Taxonomy & Schema Governance:
o Develop, document, and enforce rigorous instrumentation standards.
o Own the centralized Data Dictionary (via tools like Avo, Iteratively, or internal wikis) to ensure absolute consistency across all landing pages, product flows, and checkout experiences.
Technical QA & Validation
" Pre-Production Validation: Act as the analytical translator during design and development. Review Figma files and product requirement documents (PRDs) to map out necessary tracking triggers based on user journeys.
" Hands-On Debugging: Conduct rigorous QA of event firing before production releases using dogfood/beta apps, console debugging, and network intercept tools (e.g., Charles Proxy, Wireshark).
Cross-Functional Leadership & Strategy
" Roadmap Alignment: Act as a relentless advocate for marketing data needs. Negotiate sprint capacity with product and engineering leaders, clearly articulating the business value of tracking updates to secure necessary engineering bandwidth.
" Vendor Management: Serve as the primary technical liaison for third-party vendors (Google, AppsFlyer, Tag Management providers). Triage complex data discrepancies, manage technical support escalations, and evaluate new MarTech tools.
Key projects or initiatives for the role:
o Major Initiatives
AppsFlyer SDK Implementation across major Apps which have not implemented it (Fantasy, Mail, Scout)
GA4 Migration and Marketing HVA Enablement
o Major Launches:
Fantasy Football (August 17)
Scout (July)
" Success metrics or KPIs for this role, & How is success measured?:
o Schema Compliance Rate: The % of new product features and landing pages launched using the standardized event taxonomy. A high rate means the TPM has successfully enforced the framework.
o Total AppsFlyer Integrations: Across the 4 apps, which products successfully implemented AppsFlyer by Q3. The frequency at which tracking implementations (like GA4 events or AppsFlyer postbacks) work flawlessly in production without needing a hotfix. This measures the effectiveness of their dogfooding and network-intercept QA process.
o Instrumentation Cycle Time: The average time it takes to go from a defined marketing requirement (e.g., "track this new conversion flow") to a fully QA'd and deployed event in production.
o Engineering Capacity Secured: The percentage of engineering sprint points successfully allocated to marketing data enablement. This proves their ability to negotiate roadmap space with product managers.

Quals--
" Must-have skills/qualifications (technical, soft skills, certifications, tools):
o Seasoned Project Manager: Years of experience in Program/Project Management, specifically within MarTech, Product Marketing, or Digital Marketing environments.
o The Hybrid Edge: Demonstrated experience working directly with product and engineering teams to influence product roadmaps or build out internal marketing/MMP tools.
o Technical Aptitude: Comfortable working alongside engineers and understanding their technical workflows.
o Self-Reliant and Proactive: Need to be able to be resourceful and ask questions to differentiate stakeholders to understand workflows and get answers
o Very Strong Communication: Being able to articulate what needs to be achieved during meetings eliminates as much ambiguity when it comes to next steps
o Manage Different Scopes: Marketing operates cross-functionally across many products, each with its own requirements. This person should be able to at least comfortable handle two projects at the same time to start, and the 3 project by the 90-day mark
" Ideal experience level (years, leadership, industries): 7+ years of experience in program management. I need someone who has worked in the Marketing Technology space (Not just marketing automation for CRM emails), but someone who has worked in Mobile attribution and digital marketing
" Any preferred industries or companies for background? Someone who has worked in companies that have apps (media, streaming services, sports betting, retail). I am also looking for someone who has worked with back-end and data engineers, as a large part of our work involves instrumenting events to report the data accurately.
" Desired personality or work style: Collaborative and is happy to work with more meticulous personalities (engineers!), Upbeat, curious, inquisitive, confident, but humble - They are not scared of raising their hand when they don t understand something because they are confident in themselves.
" Key attributes or values sought in the candidate: Pro-Active, Self-Reliant, Collaborative, Inquisitive, comfortable with navigating ambiguity

Recruitment & Logistics
" Hiring timeline and deadlines: Ideally, by June 22, but may push to Jul 5, 2026
" Location and remote work options: East Coast preferred, West Coast Accepted. Remote
" Time zone preferences or travel requirements: EST preferred, PST Accepted, no travel

Closing Questions
" Challenges in hiring for this role in the past (if applicable):
o We ve never hired for this position before, but one challenge I foresee is finding someone with specific Martech experience. I am looking for someone who also has a focus on data architecture and data enablement. While traditional TPMs work with product teams to ship features, I am looking for someone with clear expertise in data enablement and data integration.
o I do want someone with experience, and not a junior TPM (less than 5 years of experience)
" What has worked well in hiring for similar roles? N/A
" Any additional details or red flags to note about the role or candidate?
o Red Flags: I don t want someone who:
Is quiet (there is a lot of ambiguity in this role, and this will require this person to speak up in meetings to ask clarifying questions, or set up meetings 1-1 to get clarity on the process)
Has not worked in the marketing space and has to spend too much time ramping up in the digital marketing space
Will not be engaged or embedded in the team (eg, they turn off cameras in meetings, they do not respond to Slack channels)

About the Company

IMCS Group Inc

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