Principal Digital Optimization Strategist

Who We Are

Fastr empowers global brands and retailers to move at the speed of change, do more with less, and grow their businesses. Fastr is the only AI-first Digital Experience Platform (DXP) that unifies insight and execution into one AI-native platform - so commerce teams can launch, test, personalize, and optimize every experience without developers or techbloat. Our products power day-to-day execution and optimization. Our services accelerate adoption outcomes and scale. Global brands like GE, Toys R Us, Weber, Carhartt, and New Balance trust Fastr to eliminate bottlenecks and sell more.

The Opportunity

Are you a data-driven strategist with experience helping enterprise brands and eCommerce leaders optimize their omnichannel experiences? Do you thrive in a fast-paced environment where your efforts drive your customers success every day? Are you a super curious person who likes to be on the cutting edge of the intersection of technical innovation and business value creation? If you answer yes, we want you to join our team as a Principle Digital Optimization Strategist.

The Principle Digital Optimization Strategist is a customer-facing market-driving subject matter expert who uses data analytics and consulting skills to design, implement, and optimized data-driven omnichannel programs that accelerate our clients ability to achieve business results. You will analyze customer data to create AB tests and personalized campaigns, develop strategies for and client success, and provide ongoing guidance to maximize program ROI and conversion rate optimization. CRO Reporting into the Chief Customer Officer, this role sits at the intersection of customer advisory digital optimization and product marketing.

You will split your time between hands-on customer engagement and consulting, and advising the Fastr go-to-market and product teams to shape our narrative and inform our product roadmap. You will serve as Fastrs in-house digital optimization expert for both our customers and the market, helping enterprise brands identify growth and conversion opportunities, interpret digital performance data, turn insights into concrete testing and optimization strategies, and partner closely with Sales, Marketing, Customer Success, and Product to define and communicate the value of Fastr.

Key Responsibilities

Digital Optimization Strategy, Consulting, and Thought Leadership

• Deliver billable consulting engagements (e.g., optimization audits, strategy workshops, test planning, performance reviews)
• Onboard new clients by helping them launch their Digital Optimization programs by understanding their needs, setting goals, and developing account plans
• Design, measure, and analyze Digital Optimization program effectiveness and leverage AI-driven predictive analytics to identify optimization opportunities
• Create customized user segmentation and personalization strategies and tailor marketing campaigns to individual customer habits and preferences
• Conduct regular meetings and presentations to share findings and offer advice on how clients can improve their programs
• Work with internal Fastr teams and client teams to execute strategies and analyze results
• Focus on improving conversion rates and driving revenue growth through data-driven insights and personalized marketing
• Act as Fastrs optimization thought leader, shaping how we talk about conversion, personalization, and performance across digital channels
• Participate in and host webinars, podcasts, events, and virtual roundtables as a subject matter expert
• Partner with Marketing to create high-impact content (e.g., blog posts, guides, playbooks, webinars, conference talks, email landing experiences) that build demand and positions Fastr as the expert in digital optimization
• Contribute to internal playbooks, sales training, and onboarding to strengthen optimization literacy and competitive awareness across the company
• Champion experimentation and data-driven decision making across marketing touchpoints and campaigns
• Support pre-sales conversations by reviewing prospect sites, identifying optimization opportunities, and advising on CRO experimentation and digital experience strategies
• Partner with Customer Success leadership to design post-sales advisory and light-touch strategic guidance that helps customers extract measurable value from Fastr Optimize.

Product Marketing & Competitive Enablement

• Collaborate with Product, Sales, and Marketing to define Fastr Optimizes positioning, messaging, and value propositions for our target verticals and personas
• Support the go-to-market teams in building compelling sales decks, battlecards, competitive comparisons, and case studies that showcase optimization results and customer success
• Own and evolve competitive intelligence around players like VWO Optimizely and related tools, keeping Sales and Marketing current on the landscape and Fastrs differentiators
• Translate customer feedback, market trends, and optimization insights into go-to-market strategies, content themes, and enablement assets

What Youll Bring

• 8 years of experience advising enterprise eCommerce or retail brands on digital performance experimentation or optimization strategy or leading a data-driven omnichannel team at enterprise eCommerce or retail brands
• A proven ability to translate data into action
• Comfortable digging into performance metrics and turning them into clear recommendations, narratives, and next steps
• Excellent storytelling and presentation skills
• Confident speaking with C-level executives, leading webinars, interviewing customers, and representing Fastr as a thought leader
• A passion for using AI to work smarter
• Continuously experimenting with new tools, workflows, and methods to make insight generation and execution faster and sharper
• Curiosity, agility, and a bias toward action
• Demonstrated experience building positioning messaging and enablement materials that move deals forward and drive product adoption
• Proven experience in product marketing, digital marketing optimization, CRO, or digital strategy ideally within SaaS, eCommerce, or a digital agency environment
• Strong familiarity with analytics and experimentation tools such as GA4, Heap, VWO, Optimizely, or similar platforms

Why This Role Matters

Fastr Optimize is redefining what conversion intelligence means for enterprise commerce. The Digital Optimization Strategist role accelerates that mission by combining deep optimization expertise with the storytelling power of product marketing. You will shape how the market understands Fastr, how Sales tells the story, and how customers unlock their next wave of digital growth. As a key member of the go-to-market team, you will influence strategy at the category company and customer levels while staying close enough to the work to see your ideas come to life.

Apply now to take your career to the next level with Fastr.

Fastr is an Equal Opportunity Employer. We are excited to get to know you.