Principal Engineer Marketing Technology (Salesforce 360)

The Intersect Group

Atlanta, GA

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JOB DETAILS

LOCATION

Atlanta, GA

POSTED

20 days ago

PRINCIPAL ENGINEER, MARKETING TECHNOLOGY

Company Overview
At The Intersect Group, we partner with organizations in the consumer and foodservice space that are investing heavily in technology to drive customer engagement, loyalty, and growth. Our client operates a multi- brand, high-scale environment where data driven marketing and personalization are critical to business success. The organization values thoughtful system design, cross-functional collaboration, and building secure, scalable platforms that support long-term innovation.

Role Summary
We are seeking a Principal Engineer, Marketing Technology to architect and lead the evolution of a customer data platform that serves as the foundation for customer engagement, loyalty, and campaign orchestration. This role plays a critical part in enabling personalized, data driven marketing across multiple brands and channels. You will bridge marketing strategy and engineering execution, ensuring technology investments directly support business growth and customer experience goals.

In this role, you will define CDP architecture, oversee complex integrations, and guide engineering best practices across the marketing technology ecosystem. You will partner closely with customer experience, product, data, analytics, privacy, and digital teams to build scalable solutions that support audience activation, orchestration, measurement, and ongoing optimization.

Key Responsibilities
Define and execute the technical strategy for the customer data platform aligned to marketing and loyalty goals
Lead integration of the CDP with marketing automation, CRM, loyalty, analytics, and digital platforms
Ensure customer data systems are scalable, secure, and optimized for performance across all touchpoints
Establish standards for data quality, taxonomy, event design, schema governance, and platform reliability
Partner with cross functional teams to prioritize enhancements, define requirements, and deliver solutions
Provide technical leadership for marketing technology engineering, including solution design and documentation
Support data governance, privacy, consent management, and compliance requirements
Drive continuous improvement through platform optimization, innovation, and adoption of new capabilities

Key Requirements
10+ years of experience in technical roles supporting marketing technology or customer data platforms
7+ years of hands-on experience building, implementing, or supporting CDPs or related data ecosystems
Proven experience leading complex integrations across marketing, loyalty, CRM, and analytics platforms
Strong expertise in customer data architecture, identity resolution, segmentation, and activation workflows
Proficiency with APIs, data pipelines, cloud data environments, and system integrations
Experience with data modeling, schema design, and managing structured and unstructured customer data
Strong understanding of data privacy, consent, and governance principles
Excellent communication and leadership skills with the ability to partner effectively across technical and business teams

About the Company

The Intersect Group

The Intersect Group is a different and better business partner. We create unparalleled value for our clients by combining industry-leading Consulting capabilities with comprehensive Staffing and recruitment services. Clients trust us to deliver results based on our deep expertise and proven resources within finance, accounting, and information technology. Through our flexible delivery approach, you get the right solution, at the right time to accelerate your success and achieve all of your mission-critical objectives.

COMPANY SIZE

500 to 999 employees

INDUSTRY

Staffing/Employment Agencies

FOUNDED

2006

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