Principal Enterprise Architect - Digital & Experience

Avalara Inc

Durham, NC

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JOB DETAILS

SKILLS

Adobe Product Family, Architectural Services, Artificial Intelligence (AI), Automation, Best Practices, Business Practices, Business Strategy, Campaigns, Cloud Computing, Computer Engineering, Computer Science, Content Management Systems (CMS), Cross-Functional, Customer Experience, Customer Relationship Management (CRM), Customer/Client Research, Data Collection, Disability Insurance, Diversity, Ecosystems, Embedded Systems, Enterprise Architecture, Instrumentation, Interoperability, Leadership, Marketing, Marketing Automation Software, Multiplatform/Cross-Platform, Online Marketing, Organizational Culture, Process Improvement, Quality Management, Sales, Systems Maintainability, TOGAF - The Open Group Architecture Framework, Tax Returns, Use Cases, Vendor/Supplier Evaluation

LOCATION

Durham, NC

POSTED

30+ days ago

<h3>What You&apos&semill Do<&solh3>

Role Summary &lparThe Why Now&rpar<&solstrong><&solspan><&solp>

Avalara&&numx2019&semis growth and customer experience depend on a unified&comma scalable digital ecosystem that connects Marketing&comma Sales&comma and Customer Experience&period As digital channels&comma web platforms&comma content systems&comma and customer data capabilities expand&&numx2014&semiand AI becomes embedded in how customers discover&comma evaluate&comma and engage&&numx2014&semiwe must ensure these capabilities operate as a cohesive enterprise system rather than disconnected tools&period<&solstrong><&solspan><&solp>

The Principal Enterprise Architect &&numx2013&semi Digital &amp&semi Experience defines the domain strategy&comma capability architecture&comma and architecture runway for Avalara&&numx2019&semis digital and customer engagement ecosystem&comma including web platforms &lparAvalara&periodcom&rpar&comma marketing and analytics systems&comma content platforms&comma consent and privacy systems&comma and customer data capabilities&period<&solstrong><&solspan><&solp>

This role ensures that Avalara&&numx2019&semis digital experience&&numx2014&semifrom initial discovery through ongoing engagement&&numx2014&semiis architected for scale&comma consistency&comma and AI-enabled execution&comma and that investments in digital platforms produce measurable improvements in pipeline quality&comma customer experience&comma and retention&period<&solstrong><&solspan><&solp>

<h3>What Your Responsibilities Will Be<&solh3>

How This Role Elevates Avalara<&solstrong><&solspan><&solp>

For the Business<&solstrong><&solspan><&solp>

<ul type&equals"disc"><li>Enables a scalable digital and demand architecture supporting pipeline growth and conversion<&solstrong><&solspan><&solli><li>Aligns digital and MarTech investments to measurable business outcomes<&solstrong><&solspan><&solli><li>Reduces platform fragmentation and integration complexity<&solstrong><&solspan><&solli><&solul>

For the Customer<&solstrong><&solspan><&solp>

<ul type&equals"disc"><li>Enables a consistent&comma high-quality digital experience across Avalara&periodcom and related properties<&solstrong><&solspan><&solli><li>Improves discoverability&comma engagement&comma and ease of interaction<&solstrong><&solspan><&solli><li>Supports CX360 insight and personalized engagement<&solstrong><&solspan><&solli><&solul>

For the Enterprise<&solstrong><&solspan><&solp>

<ul type&equals"disc"><li>Establishes architecture strategy across the digital experience stack<&solstrong><&solspan><&solli><li>Aligns web&comma marketing&comma analytics&comma and customer data platforms<&solstrong><&solspan><&solli><li>Ensures governance&comma scalability&comma and maintainability of digital systems<&solstrong><&solspan><&solli><&solul>

Key Responsibilities<&solstrong><&solspan><&solp>

Domain Architecture Strategy &lparDigital &amp&semi Experience&rpar<&solstrong><&solspan><&solp>

<ul type&equals"disc"><li>Define and maintain the enterprise architecture strategy and roadmap for&colon<&solstrong><&solspan><&solli>

<ul type&equals"circle"><li>Web and digital experience platforms &lpare&periodg&period&comma Avalara&periodcom&rpar<&solstrong><&solspan><&solli><li>Marketing automation and engagement systems<&solstrong><&solspan><&solli><li>Content platforms and digital asset systems<&solstrong><&solspan><&solli><li>Analytics and customer data capabilities<&solstrong><&solspan><&solli><li>Privacy and consent platforms<&solstrong><&solspan><&solli><&solul>

<li>Translate business strategy into capability models&comma architecture roadmaps&comma and guardrails<&solstrong><&solspan><&solli><li>Define the architecture runway guiding delivery teams<&solstrong><&solspan><&solli><&solul>

Digital Experience &amp&semi Web Architecture<&solstrong><&solspan><&solp>

<ul type&equals"disc"><li>Define architecture patterns for modern web platforms&comma including&colon<&solstrong><&solspan><&solli>

<ul type&equals"circle"><li>scalable multi-site and global experiences<&solstrong><&solspan><&solli><li>component and template-based design<&solstrong><&solspan><&solli><li>localization and translation workflows<&solstrong><&solspan><&solli><li>analytics instrumentation and data capture<&solstrong><&solspan><&solli><&solul>

<li>Guide adoption of modern architecture patterns &lpare&periodg&period&comma headless or hybrid CMS approaches&rpar<&solstrong><&solspan><&solli><li>Ensure digital platforms meet enterprise standards for performance&comma reliability&comma and scalability<&solstrong><&solspan><&solli><&solul>

Marketing&comma Analytics &amp&semi Customer Data Alignment<&solstrong><&solspan><&solp>

<ul type&equals"disc"><li>Define integration patterns across&colon<&solstrong><&solspan><&solli>

<ul type&equals"circle"><li>marketing automation platforms &lpare&periodg&period&comma Marketo and similar tools&rpar<&solstrong><&solspan><&solli><li>analytics platforms &lpare&periodg&period&comma Adobe Analytics and related tools&rpar<&solstrong><&solspan><&solli><li>work management and campaign systems &lpare&periodg&period&comma Workfront or similar&rpar<&solstrong><&solspan><&solli><li>customer data and identity platforms<&solstrong><&solspan><&solli><&solul>

<li>Ensure consistent data flow from digital engagement to CRM&comma CX&comma and downstream systems<&solstrong><&solspan><&solli><li>Align customer identity&comma engagement signals&comma and lifecycle data across domains<&solstrong><&solspan><&solli><&solul>

Content &amp&semi Engagement Alignment &lparwith Content Architect&rpar<&solstrong><&solspan><&solp>

<ul type&equals"disc"><li>Partner with the Content Architect to ensure content platforms align with enterprise architecture<&solstrong><&solspan><&solli><li>Define how content integrates into&colon<&solstrong><&solspan><&solli>

<ul type&equals"circle"><li>digital experiences<&solstrong><&solspan><&solli><li>marketing workflows<&solstrong><&solspan><&solli><li>customer lifecycle engagement<&solstrong><&solspan><&solli><&solul>

<li>Ensure content architecture supports engagement&comma discoverability&comma and signal capture<&solstrong><&solspan><&solli><&solul>

AI-Enabled Digital &amp&semi Engagement Architecture<&solstrong><&solspan><&solp>

<ul type&equals"disc"><li>Define how AI capabilities are embedded into digital and marketing systems&comma including&colon<&solstrong><&solspan><&solli>

<ul type&equals"circle"><li>content generation and optimization<&solstrong><&solspan><&solli><li>segmentation and targeting<&solstrong><&solspan><&solli><li>experimentation and decisioning<&solstrong><&solspan><&solli><li>agent-based workflows<&solstrong><&solspan><&solli><&solul>

<li>Ensure AI is implemented with appropriate governance&comma including&colon<&solstrong><&solspan><&solli>

<ul type&equals"circle"><li>data quality<&solstrong><&solspan><&solli><li>privacy and consent<&solstrong><&solspan><&solli><li>explainability and control<&solstrong><&solspan><&solli><&solul><&solul>

Platform Governance &amp&semi Decision Enablement<&solstrong><&solspan><&solp>

<ul type&equals"disc"><li>Lead architectural decision-making across digital platforms&comma including&colon<&solstrong><&solspan><&solli>

<ul type&equals"circle"><li>vendor evaluation and selection<&solstrong><&solspan><&solli><li>buy vs&period build vs&period integrate decisions<&solstrong><&solspan><&solli><li>rationalization of overlapping tools<&solstrong><&solspan><&solli><&solul>

<li>Define and enforce standards for&colon<&solstrong><&solspan><&solli>

<ul type&equals"circle"><li>integration patterns<&solstrong><&solspan><&solli><li>data models<&solstrong><&solspan><&solli><li>platform interoperability<&solstrong><&solspan><&solli><&solul>

<li>Lead architecture reviews and ensure alignment across teams<&solstrong><&solspan><&solli><&solul>

Cross-Functional Leadership<&solstrong><&solspan><&solp>

<ul type&equals"disc"><li>Align business&comma marketing&comma engineering&comma analytics&comma and customer experience teams<&solstrong><&solspan><&solli><li>Partner with&colon<&solstrong><&solspan><&solli>

<ul type&equals"circle"><li>GTM Architect &lparLead-to-Sale&rpar<&solstrong><&solspan><&solli><li>Data &amp&semi AI platform architects<&solstrong><&solspan><&solli><li>Enterprise and platform architects<&solstrong><&solspan><&solli><&solul>

<li>Establish shared standards&comma roadmaps&comma and integration boundaries across domains<&solstrong><&solspan><&solli><&solul>

<h3>What You&&numx2019&semill Need To Be Successful<&solh3>

12-Month Success Signals<&solstrong><&solspan><&solp>

<ul type&equals"disc"><li>Clear&comma adopted architecture strategy for digital and customer experience platforms<&solstrong><&solspan><&solli><li>Reduced fragmentation across web&comma marketing&comma and analytics systems<&solstrong><&solspan><&solli><li>Standardized architecture patterns adopted across delivery teams<&solstrong><&solspan><&solli><li>Improved consistency and scalability of digital experiences<&solstrong><&solspan><&solli><li>Measurable improvement in pipeline quality&comma engagement&comma or customer experience<&solstrong><&solspan><&solli><li>Strong alignment across Marketing&comma Sales&comma and Customer Experience leadership<&solstrong><&solspan><&solli><&solul>

Bar Raiser Expectations<&solstrong><&solspan><&solp>

<ul type&equals"disc"><li>Raise standards for enterprise digital and customer experience architecture<&solstrong><&solspan><&solli><li>Demonstrate strong judgment in balancing innovation&comma scalability&comma and governance<&solstrong><&solspan><&solli><li>Simplify complex digital ecosystems into clear architectural direction<&solstrong><&solspan><&solli><li>Improve alignment across business and technology teams<&solstrong><&solspan><&solli><li>Leave the domain architecture more scalable&comma coherent&comma and maintainable<&solstrong><&solspan><&solli><&solul>

AI Bar Raiser Expectations<&solstrong><&solspan><&solp>

<ul type&equals"disc"><li>Demonstrate applied AI capability in digital and engagement platforms<&solstrong><&solspan><&solli><li>Identify AI use cases that improve measurable outcomes &lparconversion&comma engagement&comma efficiency&rpar<&solstrong><&solspan><&solli><li>Ensure AI implementations are governed&comma explainable&comma and aligned with enterprise standards<&solstrong><&solspan><&solli><li>Elevate AI architectural thinking across teams<&solstrong><&solspan><&solli><&solul>

Qualifications &lparRequired&rpar<&solstrong><&solspan><&solp>

<ul type&equals"disc"><li>B&periodS&period in Computer Science or Engineering<&solstrong><&solspan><&solli><li>10&plus years of experience in enterprise or domain architecture<&solstrong><&solspan><&solli><li>Experience designing or governing digital experience and MarTech ecosystems&comma including web platforms&comma marketing automation&comma analytics&comma and customer data systems<&solstrong><&solspan><&solli><li>Experience with modern web architecture patterns &lpare&periodg&period&comma headless or hybrid CMS approaches&rpar<&solstrong><&solspan><&solli><li>Experience with enterprise analytics&comma content&comma and engagement platforms<&solstrong><&solspan><&solli><li>Experience evaluating vendors and making platform investment decisions<&solstrong><&solspan><&solli><li>Strong understanding of customer lifecycle&comma engagement models&comma and digital experience design<&solstrong><&solspan><&solli><li>Familiarity with enterprise architecture frameworks &lpare&periodg&period&comma TOGAF or similar&rpar<&solstrong><&solspan><&solli><li>Proven ability to influence cross-functional stakeholders and executive decision-making<&solstrong><&solspan><&solli><&solul>

<h3>Avalara is an AI-first Company<&solh3>

AI is embedded in our workflows&comma decision-making&comma and products&period&&numxA0&semi Success here requires embracing AI as an essential capability&period<&solspan><&solp>

<ul class&equalsquotak-ulquot data-indent-level&equalsquot1quot><li>You&&numx2019&semill bring experience using AI and AI-related technologies&comma ready to thrive here&period<&solspan><&solp><&solli><li>You&&numx2019&semill apply AI every day to business challenges - improving efficiency&comma contributing solutions&comma and driving results for your team&comma our company&comma and our customers&period<&solspan><&solp><&solli><li>You&&numx2019&semill grow with AI by staying curious about new trends and best practices&comma and by sharing what you learn so others can benefit too&period<&solspan><&solp><&solli><&solul>

<h3>How We&&numx2019&semill Take Care Of You<&solh3>

Total Rewards&&numxA0&semi<&solu><&solspan><&solp>

In addition to a great compensation package&comma paid time off&comma and paid parental leave&comma many Avalara employees are eligible for bonuses&period&&numxA0&semi<&solspan><&solp>

Health &amp&semi Wellness<&solu>&&numxA0&semi<&solspan> Benefits vary by location but generally include private medical&comma life&comma and disability insurance&period&&numxA0&semi<&solspan><&solp>

Inclusive culture and diversit<&solu>y&&numxA0&semi<&solspan> Avalara strongly supports diversity&comma equity&comma and inclusion&comma and is committed to integrating them into our business practices and our organizational culture&period We also have a total of 8 employee-run resource groups&comma each with senior leadership and exec sponsorship&period&&numxA0&semi<&solspan><&solp>

<h3>What You Need To Know About Avalara<&solh3>

We&&numx2019&semive already built an industry-leading cloud compliance platform&comma processing over 54 billion customer API calls and over 6&period6 million tax returns a year&period Our growth is real - we&apos&semire a billion dollar business - and we&&numx2019&semire not slowing down until we&&numx2019&semive achieved our mission - to be part of every transaction in the world&period<&solspan><&solp>

We&&numx2019&semire bright&comma innovative&comma and disruptive&comma like the orange we love to wear&period It captures our quirky spirit and optimistic mindset&period It shows off the culture we&&numx2019&semive designed&comma that empowers our people to win&period We&&numx2019&semive been different from day one&period Join us&comma and your career will be too&period<&solspan><&solp>

We&&numx2019&semire An Equal Opportunity Employer<&solspan><&solstrong><&solp>

Supporting diversity and inclusion is a cornerstone of our company &&numx2014&semi we don&&numx2019&semit want people to fit into our culture&comma but to enrich it&period All qualified candidates will receive consideration for employment without regard to race&comma color&comma creed&comma religion&comma age&comma gender&comma national orientation&comma disability&comma sexual orientation&comma US Veteran status&comma or any other factor protected by law&period If you require any reasonable adjustments during the recruitment process&comma please let us know&period<&solspan><&solp>

About the Company

Avalara Inc

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