Principal, Go-to-Market StrategyNEW

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Principal, Go-to-Market Strategy

Location: Washington, DC, United States

Date Posted: Apr 15, 2026

Schedule: Regular Full-Time

Remote: Hybrid Remote

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Description

Company Description

The Vertex Companies, LLC (VERTEX) is a global $150M professional services firm that offers integrated forensic consulting, expert witness services, construction project advisory, and compliance and regulatory consulting to a myriad of markets and industries. Our brand purpose is to better outcomes for our clients, colleagues, and communities. Join us if you are looking for a career that offers you a chance to love what you do, continuously learn, and take pride in your work.

Job Description

We are seeking a highly strategic and analytically driven Go-to-Market (GTM) strategist at the Principal level to lead design and operationalize how The Vertex Companies brings its most complex, high-value services to market. This role is focused on shaping where and how the firm competes-through thoughtful market segmentation, clear positioning, and structured commercial approaches that enable consistent execution.

Working closely with the Chief Commercial Officer, senior leadership, and practice leaders, this individual will play a key role in building the frameworks, insights, and messaging needed to support scalable, repeatable growth. The ideal candidate combines strong strategic thinking with a hands-on approach to developing practical tools and solutions that teams can use in the field.

Core Responsibilities

GTM Strategy & Market Insights

• Support the development and refinement of the firm's go-to-market strategy across priority industries and service lines.
• Conduct market segmentation and client prioritization to identify high-value opportunities and "right-to-win" areas.
• Contribute to defining "where to play" and "how to win" through data-driven analysis and market insights.
• Ensure alignment between market opportunities, service positioning, and overall brand narrative.

Offering & Solution Development

• Partner with practice leaders to translate technical expertise into clearly defined, market-ready offerings.
• Help structure integrated solutions that connect advisory, project management, and dispute/claims services across the project lifecycle.
• Develop repeatable solution frameworks and commercial packages that support consistent selling and delivery.

Messaging & Commercial Enablement

• Support the development of clear, compelling messaging and positioning that enables value-based selling.
• Collaborate with marketing on campaigns, thought leadership, and client-facing content.
• Create practical tools, playbooks, and frameworks that help teams articulate value and engage clients effectively.

Pipeline Insights & Performance Analysis

• Define and track key GTM metrics, including pipeline composition, service adoption, and market penetration.
• Analyze pipeline and market data to identify trends, gaps, and areas for growth.
• Partner with sales leadership to provide insights that improve focus, targeting, and funnel efficiency.

GTM Processes & Operating Model

• Help build and refine scalable GTM processes, playbooks, and operating rhythms.
• Support alignment across marketing, sales, and practice teams to ensure a consistent go-to-market approach.
• Contribute to the evolution of a more structured and proactive commercial model.

Qualifications & Competencies

• Requires a Bachelor's degree and 12+ years of experience in go-to-market strategy, commercial strategy, or strategic planning within consulting or professional services industries.
• Strong experience in market segmentation, positioning, and growth strategy development.
• Demonstrated ability to translate complex services into clear, differentiated offerings.
• Experience working in technical or complex industries such as construction, engineering, healthcare, energy, or higher education preferred.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Ability to work cross-functionally and influence stakeholders across marketing, sales, and practice teams.
• Experience developing GTM frameworks, playbooks, or commercial tools that support execution.

Additional Information

At VERTEX, we invest in top talent with a highly competitive total compensation package designed to reward performance and support long-term success. Total compensation includes a base salary and a performance-based discretionary bonus program. Our comprehensive benefits package offers multiple healthcare and dental plan options, as well as company-paid Life Insurance, Short-Term Disability, and Long-Term Disability coverage-ensuring peace of mind for you and your family.

We offer a 401(k) plan with immediate matching and full vesting, empowering employees to build financial security from day one. Additional benefits include Flexible Spending Accounts, a robust Employee Assistance Program, and a suite of exclusive perks that enhance everyday life.

Time away matters-so we provide a generous paid time off program, including vacation, sick time, and paid holidays (with prorated options for eligible part-time employees).

At VERTEX, growth never stops. Our signature "Lifetime of Learning" program offers tuition reimbursement and personalized support for employees pursuing advanced education-helping you sharpen your skills and accelerate your career.

Notice to Third Party Agencies:

Please note that The Vertex Companies employs a fully staffed recruiting team. We do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Agreement, VERTEX will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, VERTEX explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of VERTEX.

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