Principal Marketing Strategist

Principal Marketing Strategist

Make an impact

Are you a strategic marketing leader who thrives on solving complex business challenges and turning insight into action? In this role, you will help shape business strategy by identifying high-impact opportunities, leading cross-functional initiatives, and influencing decisions that drive meaningful outcomes across the organization.

You will partner closely with senior leaders, guide teams through change, and bring a strong mix of strategy, data, and leadership to enterprise-level work. This is an opportunity to make a visible impact by improving how we work, influencing key decisions, and helping the business move faster and smarter.

What you'll do

• Identify strategic or high-impact business issues and opportunities, and articulate the rationale for initiating a project or change.
• Partner with cross-functional stakeholders to assess potential strategies, scope solutions, and align on the most effective path forward.
• Develop recommendations and present clear business cases, including solution viability, implementation considerations, and roadmaps.
• Advise key stakeholders through critical business changes by providing trusted, data-driven guidance on complex issues.
• Analyze complex data and business problems, identify trends, and translate insights into recommendations and action.
• Apply deep knowledge of the business, industry, and organizational context to drive high-impact strategic projects and influence decisions.

Who you are

• 12+ years for Bachelor's
• 10+ years for Master's
• or 6+ years in consulting
• Bachelor's or Master's degree in a related field; or equivalent related professional experience
• Adept problem solver who supports a test-and-learn and data-driven decision making culture
• Ability to influence and change mindsets at all levels of the organization
• Proficient in leading development of a narrative using data and insights to drive action; mindful of adapting messaging to audience at hand
• Makes sound business decisions by combining a number of factors to arrive at the best outcome for a given situation
• Able to identify, scope, and deliver on strategic projects working with stakeholders of all levels
• Subject matter expert sought after for expertise in a defined range of situations with the ability to translate the insights into action; works with leaders in developing a strategy

Why join us

We create and deliver tailored marketing strategies for Expedia Group's brands, focusing on establishing strong connections and cohesive experiences for travelers and partners.

We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

In this role, you'll have the opportunity to help shape strategic priorities, work alongside experienced leaders, and contribute to marketing initiatives that have broad business impact.

The total cash range for this position in Seattle is $207,500.00 to $290,500.00. Employees in this role have the potential to increase their pay up to $332,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.