Principal PMT, Supply Yield, Prime Video Advertising

Amazon.com Inc

Arlington, VA

JOB DETAILS
SKILLS
Advertising, Advertising Yield, Apple, Customer Experience, Digital Video, Documentaries, Film, Forecasting, Invention Reviews, Management Strategy, Pricing, Process Improvement, Rentals, Sales Strategy, Software Engineering, Sports, Strategic Planning, Technical Delivery, Television Broadcasting, User Experience Design (UXD), Video Production, Video Streaming
LOCATION
Arlington, VA
POSTED
30+ days ago

Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports - including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads.

Are you interested in shaping the future of entertainment? Prime Videos technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you'll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You'll get to work on projects that are fast-paced, challenging, and varied. You'll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people.

We'll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you!

Are you excited about shaping the future of media monetization? We are seeking an inventive and analytical leader to define and lead Prime Video Advertising Yield. You will lead the charge in monetizing our streaming video offerings through innovative supply intelligence and yield management strategies. Your primary mission will be to design a supply segmentation and forecasting system that identifies high-, mid-, and lower-value supply cohorts across both our 1P (SVOD, Live, Linear) and our partners' (PVC) inventory.

In Broadcast television, supply value was often driven by daypart and then used to determine program scheduling, pricing, and yield. In streaming, we have not yet definite a consistent criterion for defining supply value-taking both content and audience dynamics into account. As a result, all supply is being monetized equally (aside from high-touch sponsorships). Intuitively we know that not all content holds the same value. Once defining a scaled service for supply value and forecasting, you'll then craft a yield strategy that align this supply value tiers to appropriate buying models and/or demand channels-e.g., Only PG Deals can buy into top-tier supply, or Local demand is only available via Auction-with the goal of maximizing service-level supply utilization.

In this role, you'll not only help us maximize our revenue potential but also shape the future of how we balance advertiser needs with a seamless viewer experience. If you're passionate about turning data into strategy and driving innovation in ad monetization, we'd love to have you on board.

Key job responsibilities

  • Design Yield Strategies: Map supply tiers to different buying models and demand channels (e.g., PG vs PA vs PD) to optimize monetization across advertiser segments

  • Invent and Implement Supply Segmentation: Develop a robust system to classify supply into high, medium, and lower-value cohorts across our streaming TV and partner inventories

  • Build Forecasting Capabilities: Define and implement a forecasting system that enables accurate supply volume predictions by tier, supporting strategic planning and sales commitments

  • Optimize Revenue and Customer Experience: Drive measurable improvements in RPOM while maintaining viewer satisfaction by ensuring supply allocation serves diverse advertiser needs at appropriate price points

About the Company

A

Amazon.com Inc

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Retail
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles