Principal Product Manager

Job Title: Principal Product Manager
Location-Type: Hybrid (Sandy Springs, GA)
Start Date Is: ASAP
Duration: Permanent
Compensation Range: $160k – $180k DOE
Benefits: Eligible for Medical, Dental, Vision, 401K, PTO
Not eligible for visa sponsorship

Job Description:
We are seeking a Principal Product Manager to own and drive new product initiatives from 0–1, leading strategy, development, and launch of customer-facing digital products with clear business impact.

Day-to-Day Responsibilities:

• Own a defined customer outcome (conversion, revenue, engagement, etc.) and drive measurable impact
• Lead 0–1 product development from concept through market launch (no inherited products)
• Define product vision, strategy, and multi-quarter roadmap
• Conduct customer research, market analysis, and define product hypotheses
• Translate business goals into product requirements, user stories, and acceptance criteria
• Partner cross-functionally with engineering, design, analytics, and business stakeholders
• Identify new "greenfield” opportunities and bring new product ideas to market
• Track performance metrics post-launch and optimize based on data and outcomes
• Present product strategy and results to senior and executive stakeholders

Requirements:

• Proven experience launching a product from 0–1 (concept to market) — NOT inheriting existing products
• Strong track record of owning product outcomes and driving measurable business impact (conversion, revenue, retention, etc.)
• B2C digital product experience (web, mobile, eCommerce, subscription, or similar)
• Experience building products in ambiguous, greenfield environments
• Ability to define value proposition, success metrics, and measure performance post-launch
• Strong business acumen — must understand revenue impact, not just technical delivery
• Experience working cross-functionally and influencing without authority
• Ability to translate business requirements clearly for technical teams
• 6 years of Product Management experience

• Experience in both enterprise and startup environments
• Experience with conversion optimization and customer journey improvements
• Experience in subscription or loyalty-based products
• Exposure to restaurant, retail, or consumer brands
• Familiarity with experimentation frameworks and product analytics tools