Principal, Product Marketing Manager, Amazon Ads

Amazon

SEATTLE, WA

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JOB DETAILS

SKILLS

Advertising, Alpha Testing, Analysis Skills, Best Practices, Beta Test/Release, Business Operations, Cadence, Communication Skills, Competitive Analysis/Strategy, Competitive Research, Corporate Policies, Cross-Functional, Customer Support/Service, Customer/Client Research, Documentation, Entrepreneurship, Establish Priorities, Federal Laws and Regulations, Frequently Asked Questions (FAQ), Functional Programming Languages, Improvement Metrics, Leadership, Marketing, Marketing/Sales Collateral, Outbound Marketing, Process Improvement, Product Development, Product Management, Product Marketing, Product Planning, Product Strategy, Product/Service Launch, Research Skills, Retail, Sales, State Laws and Regulations, Storytelling, User Interface/Experience (UI/UX), Voice Products

LOCATION

SEATTLE, WA

POSTED

30+ days ago

Description Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier, whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions-including retail media, display, video, DSP, measurement, and ad tech solutions-leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. We're seeking a strategic and customer-obsessed Product Marketing Manager to join our Ads Product Marketing team. In this role, you'll serve as a critical bridge between product development and go-to-market execution, translating complex advertising solutions into compelling narratives that resonate with advertisers and drive product adoption at scale. As a Product Marketing Manager, you'll partner closely with Product Management, Go-to-Market, and cross-functional stakeholders to shape product strategy through deep customer insights and competitive intelligence. You'll own the end-to-end marketing lifecycle-from informing the product roadmap through voice-of-customer research to crafting positioning and messaging that differentiates our solutions in market. Your work will directly influence how thousands of advertisers discover, adopt, and maximize value from Amazon Ads products. The ideal candidate combines analytical rigor with creative storytelling, thrives in ambiguous environments, and has a proven track record of launching products that achieve measurable business impact. You'll need to balance strategic thinking with tactical execution, moving seamlessly from conducting advertiser research to developing sales enablement materials to presenting product vision to senior leadership. Key job responsibilities 1. Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap. 2. Conduct in-depth research and competitive analysis to identify the most promising opportunities for Amazon Ads products. 3. Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement. 4. Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap. 5. Align GTM strategy to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations. 6. Develop single-source-of-truth documentation to enable sales and marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQs. Basic Qualifications - 9+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience communicating results to senior leadership - Experience building, executing and scaling cross-functional marketing programs - Experience driving direction and alignment with cross-functional teams - Bachelor's degree Preferred Qualifications - Experience with creating GTM initiatives at scale - Experience working cross-functionally across marketing, product management, analytics, UX, and research Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, CA, Sunnyvale - 187,000.00 - 252,900.00 USD annually USA, NY, New York - 187,000.00 - 252,900.00 USD annually USA, WA, SEATTLE - 170,000.00 - 230,000.00 USD annually

About the Company

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

COMPANY SIZE

10,000 employees or more

INDUSTRY

Other/Not Classified

FOUNDED

1994

WEBSITE

http://Amazon.com/militaryroles

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