Job Description
Amazon is seeking a Principal Product Marketing Manager to define and drive go-to-market strategy for a technology-focused team. This is a strategic leadership role where you will own end-to-end marketing strategy - from identifying business opportunities through market entry and scaled adoption.
You will operate with a high degree of independence in ambiguous environments, influence investment decisions, and partner with senior leadership up to VP level to align cross-functional teams toward shared goals.
Key Responsibilities
- Define and execute multi-year go-to-market strategies, including product positioning, messaging, and market segmentation
- Build and own competitive analysis, buyer personas, and value propositions tailored to enterprise audiences
- Create sales enablement tools, ROI frameworks, and business case materials to support complex enterprise sales cycles
- Design and execute integrated demand generation campaigns across digital, events, ABM, and content marketing
- Develop thought leadership content and customer advocacy programs
- Define brand architecture, voice, and governance within a broader brand ecosystem
- Drive alignment across cross-functional teams - Sales, Business Development, Engineering, and Marketing - through senior leader reviews and scalable mechanisms
Numbers & Facts
| Location | Bellevue, WA |
| Industry | Retail |
| Company Size | 10,000 employees or more |
| Year Founded | 1994 |
| Website | http://Amazon.com/militaryroles |
About Company
At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Skills
- Business Caseunmatched
- Business Developmentunmatched
- Campaignsunmatched
- Competitive Analysis/Strategyunmatched
- Content Developmentunmatched
- Cross-Functionalunmatched
- Custom Mediaunmatched
- Demand Generationunmatched
- Ecosystemsunmatched
- Enterprise Salesunmatched
- Leadershipunmatched
- Market Entry Strategyunmatched
- Market Segmentationunmatched
- Marketingunmatched
- Marketing Strategyunmatched
- Marketing/Promotional Messagingunmatched
- Product Marketingunmatched
- Product Positioningunmatched
- Purchasing/Procurementunmatched
- Return on Investment (ROI)unmatched
- Salesunmatched
- Sales Cycleunmatched
- Sales Supportunmatched
- Sales Toolsunmatched
- Technical Strategyunmatched
- Thought Leadershipunmatched
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