Private Brand Product Manager- Consumer Products

Private Brand Product Manager - Consumer Products

Duties and Responsibilities

Strategic Innovation & Product Roadmap

• Translate the Private Brands vision into a strategically sequenced pipeline of new products, renovation initiatives, and platform expansions tailored to convenience shopper missions.
• Use consumer insights, trip drivers, and market/channel trends to identify high‑potential whitespace opportunities and develop analytically grounded business cases.
• Deliver compelling, data‑supported product and portfolio strategies to senior leadership to secure alignment, resources, and cross-functional commitment.

Advanced Analytics, Performance Optimization & Continuous Improvement

• Define, track, and socialize robust KPI frameworks including sales velocity, gross profit return on investment (GPROI), penetration, price perception, and market share.
• Use analytics tools (Excel, Power BI, syndicated data sources, panel data) to evaluate item‑ and platform‑level performance, diagnose gaps, and recommend actionable enhancements.
• Develop scenario analyses to guide assortment, pricing, and positioning decisions.

Business Strategy, Commercial Execution & Category Alignment

• Build and execute end‑to‑end product strategies aligned with broader category and channel goals, ensuring each initiative supports growth, margin, and customer value targets.
• Collaborate closely with Category Managers, merchandising, marketing, product development, supply chain, and finance to translate strategic opportunities into commercial outcomes.
• Oversee commercialization and go‑to‑market execution to ensure timely, differentiated launches that meet business and operational expectations.

Cross-Functional & External Collaboration

• Lead cross-functional teams through the full product lifecycle—from concept, feasibility, and sourcing through commercialization and performance optimization.
• Partner with external suppliers and manufacturers to enhance sourcing strategies, strengthen product quality, and drive production efficiency and cost competitiveness.

Team Leadership, Coaching & Organizational Influence

• Mentor and develop team members by elevating analytical thinking, strategic acumen, and consumer‑centric decision-making.
• Champion a culture of innovation, continuous improvement, and data‑driven problem solving across the Private Brand organization.

Qualifications

Education & Experience

• Bachelor’s degree in Business, Marketing, Analytics, or related field (required).
• 5+ years of experience in product development, brand management, category management, strategy, or innovation roles within the CPG industry.
• Experience in the convenience retail channel or adjacent on‑the‑go consumer environments strongly preferred.

Key Skills & Competencies

• Proven ability to translate consumer insights, channel behavior, and competitive analysis into actionable product and portfolio strategies.
• Strong financial and analytical acumen with the ability to model scenarios, evaluate ROI, and connect product decisions to P&L outcomes.
• High proficiency in data tools (Excel, Power BI) and familiarity with syndicated data (IRI, NielsenIQ) to uncover trends, diagnose challenges, and guide strategic decisions.
• Exceptional communication skills with the ability to present complex strategies and insights to senior stakeholders in a clear, concise manner.
• Strong leadership and collaboration capabilities, with demonstrated success guiding cross-functional teams.
• Entrepreneurial mindset with a passion for innovation, operational excellence, and creating differentiated food & beverage experiences for convenience shoppers.

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Circle K is an Equal Opportunity Employer.
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