Pro Artistry Manager
JCPenney Beauty
The Beauty Pro Artistry Manager serves as a brand ambassador that elevates the customer’s experience through expert artistry, education, content creation, and innovation. The Beauty Pro Artist Manager is responsible for elevating the JCPenney Beauty brand through impactful events, masterclasses, activations, and service experiences that inspire customers and build brand loyalty.
This role partners with internal teams, field leaders, and brand partners to deliver education, create engaging digital content, support marketing initiatives, and represent JCPenney Beauty at events nationwide.
The ideal candidate is a modern beauty professional who combines advanced artistry with exceptional education, strong business acumen, and compelling digital storytelling. They are equally comfortable leading a masterclass, hosting brand activation, creating social content, collaborating on marketing campaigns, or inspiring customers while thriving in a collaborative, fast-paced environment.
Qualifications
• 5+ years of professional beauty industry experience, including at least 2 years in education, training, or artistic
leadership.
• Expert-level makeup artistry across all skin tones, skin types, ages, and facial features with experience in beauty,
bridal, editorial, runway, photography, and trend-focused artistry.
• Professional portfolio showcasing technical expertise, creativity, and diverse artistry.
• Effective communication, presentation, facilitation, and relationship-building skills.
• Highly collaborative with the ability to influence cross-functional teams, field leaders, and brand partners.
• Passion for beauty innovation, emerging trends, and customer experience.
Digital & Content Expertise
• Experienced creating engaging content across Instagram, TikTok, Facebook, and emerging platforms.
• Comfortable and confident on camera as an educator, presenter, and brand ambassador.
• Skilled in creating Reels, tutorials, educational videos, live demonstrations, product storytelling, and trend-focused
content.
• Proficient in capturing and editing high-quality photo and video content.
• Understands content strategy, audience engagement, and social media best practices.
Key Responsibilities
• Represent JCPenney Beauty as a brand ambassador through events, education, social media, PR, training, and
creative productions.
• Lead and execute elevated beauty experiences through masterclasses, events, store activations, and educational
programs.
• Deliver expert-level makeup education through masterclasses, Train-the-Trainer programs, live events, and digital
learning.
• Develop educational content and support product and service launches.
• Partner with merchandising, marketing, field leadership, and brand partners to execute beauty initiatives.
• Support a designated group of stores through education, events, and business-driving activities.
• Identify emerging beauty trends and translate them into customer experiences, services, and educational programs.
• Contribute to marketing campaigns, creative shoots, educational videos, and industry events.
• Foster collaboration, innovation, and professional excellence across teams.
Core Competencies
• Advanced makeup artistry and technical expertise.
• Education, facilitation, and presentation excellence.
• Content creation and digital storytelling.
• Effective communication and relationship building.
• Strategic thinking and trend forecasting.
• Project management, organization, and follow-through.
• Initiative-taking with the ability to work independently in a remote environment.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
Travel
• Up to 80% travel, including consecutive travel weeks.
• Availability for weekends and evenings to support business initiatives, events, and brand activations.
Portfolio Requirements
Candidates must submit:
• A professional portfolio demonstrating advanced artistry across diverse skin tones, techniques, and makeup styles.
• A content reel showcasing on-camera presentation skills, education, storytelling, and audience engagement.
What you get:
Eligible for bonus under the Management Incentive Plan.
If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on JCPenney merchandise. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. *For paid vacation days, as well as eligibility requirements for other benefits, please visit www.yourjcpbenefits.com.
About JCPenney:
JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality, and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty, and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when, and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2024, JCPenney celebrates 122 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement.
Pay Range: USD $81,000.00 - USD $135,000.00 /Yr.We share a passion for serving customers, supporting our communities and making JCPenney the best retailer for all families. As a Company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a collaborative and inclusive environment. After all, JCPenney is more than a destination for style and value, it’s a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.
JCPenney emerged more than 100 years ago as a small mercantile store serving families on the American frontier in the Old West. Today, we’re still pioneering new frontiers by challenging the old rules of retail and creating a shopping experience that merges the intimacy of a traditional store with the digital conveniences of personal technology.
Today, JCPenney is one of the nation’s largest apparel and home retailers with over 860 stores across the United States and Puerto Rico, and a powerful e-commerce site, jcp.com. The retail landscape is more competitive than ever, creating new opportunities to differentiate and streamline our business. With 98,000 hard-working associates around the globe, we have the talent and determination to succeed and be the best retailer for American families.