Pro Manager

Overview

JCPenney Beauty Pro Manager

As a member of the JCPenney Pro Team, the Makeup Artist serves as a brand ambassador, educator, content creator, and industry expert who elevates the customer experience through artistry, education, and innovation. This role partners with internal teams and brand partners to deliver world-class education, create engaging digital content, support marketing initiatives, and represent JCPenney Beauty at events across the country.

The ideal candidate is a modern beauty professional who excels as an artist, educator, content creator, and on-camera personality. They are enthusiastic about inspiring others through artistry, digital storytelling, live education, and trend innovation. They thrive in a fast-paced, collaborative environment and are energized by travel, creativity, and influencing the future of beauty education.

Beauty Pro Manager: Requirements

• Expert Makeup Artist with advanced technical, creative, and artistic expertise across multiple makeup disciplines.
• 5+ years of experience in beauty industry, including a minimum of 2 years in education, training, and artistic leadership.
• Demonstrated mastery of makeup artistry across all skin tones, skin types, ages, and facial shapes with expertise in beauty, bridal, runway, editorial, photography, and trend-driven artistry.
• Passion for innovation with the ability to identify beauty trends and translate them into compelling customer experiences and educational content.
• Professional portfolio highlighting exceptional makeup artistry across diverse range of skin tones, makeup styles, and creative techniques.
• Exceptional written and verbal communication skills.
• Highly collaborative with strong presentation, facilitation and relationship building across field teams, partners, and cross functional business partners.

Digital & Social Media Expertise

• Highly proficient in social media platforms including Instagram, TikTok, Facebook, and emerging digital channels.
• Demonstrated experience creating engaging short-form and long-form content including Reels, tutorials, behind-the-scenes content, live demonstrations, educational videos, trend reports, and product storytelling.
• Comfortable and confident appearing on camera, serving as an engaging presenter, educator, and brand ambassador.
• Strong understanding of content strategy, audience engagement, storytelling, and platform best practices to drive customer interaction and brand awareness.
• Proficient in capturing high-quality photo and video content using mobile devices and professional equipment, with experience editing content.
• Strong understanding of current beauty trends, digital culture, and social media analytics to optimize content performance.

Portfolio & Demonstration Requirements

• Professional portfolio required, displaying advanced artistry, technical expertise, creative versatility, and work across diverse skin tones and makeup styles.
• Candidates must submit a content reel that reflects strong presentation skills, confidence on-camera, and the ability to educate, engage, and inspire both professional and consumer audiences.

Job Responsibilities

• Acts as a brand ambassador, promoting Beauty brand awareness internally and externally through activations, such as, photo shoots, training videos, PR, trade shows, social media, and events. Attends and participates in Beauty brand and industry events as an ambassador to JCPenney.
• Demonstrates expert-level beauty artistry and deep technical knowledge. Capable of creating and teaching looks and services with a deep understanding of current design and color trends.
• Partners and advises with Beauty on service artistry. Provides input and feedback on potential Beauty service opportunities. Brings together Beauty industry innovation and services that aligns with our diverse JCPenney customer.
• Oversee a select group of local stores providing support through training, masterclasses, and events while actively driving sales and brand engagement.
• Exhibits passion and commitment to the Beauty industry earning wide respect as a Beauty Professional. Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. For example, takes timely action on important or difficult issues. Identifies and pursues new opportunities that benefit the organization.
• Participates in Train the Trainer sessions. Demonstrates and advises on product use and technique.
• Supports developing curriculum to support new product and service launches in Beauty.
• Supports the execution of the Beauty Services, Experiences, and Events strategy.
• Supports, organizes, and executes in-store and community events, such as masterclasses, creative and educational programs.
• Follows Beauty trends and makes recommendations on new educational opportunities to help position Beauty as a trend-right beauty destination.

Core Competencies

• Demonstrates expert-level beauty artistry and deep technical knowledge. Capable of creating and teaching looks and services with a deep understanding of current design and color trends.
• Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.
• Skilled in delivering clear and concise messages and content. Delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.
• Fosters a culture of collaboration, teamwork, cooperative work, and open communication that supports innovation, artistic exploration, and professional growth.

Business Fluency

• Highly proficient in the use of MS Office to include Word, Excel, and PowerPoint.
• Proven history of organizing work and problem solving.
• Effective communication with the ability to build relationships; strong presentation and facilitation skills to individuals/groups at all levels of an organization. Outstanding interpersonal communication skills.
• Must be an initiative-taker, exercise follow-through and demonstrate professional initiative on any matters presented whether they are inside or outside the normal scope of the role.
• Works well remotely under guidance but not constant supervision.

Travel

• Role requires up to 80% travel. Must be comfortable with frequent travel schedules that may include consecutive weeks.
• Flexibility to travel weekends to support events, brand activations, marketing, and business initiatives.
• Role requires weekend shifts during the year.

Preferred Experience

• Experience collaborating with marketing, merchandising, brand partners, photographers, videographers, and creative teams to develop compelling beauty content and campaigns.
• Demonstrated experience executing high-impact visual concepts in the learning environment, content creation, creative shoots, and stage work.

Pay Range

USD $81,000.00 - USD $135,000.00 /Yr.