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PROCESS INNOVATION PROFESSIONAL-MARKETING OPERATIONS

International Business Machines Corp

Ashburn, VA

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JOB DETAILS
SKILLS
Adobe Product Family, Best Practices, Campaigns, Cloud Computing, Customer Experience, Email Campaign, Maintain Compliance, Marketing, Performance Analysis, Product Engineering, Quality Assurance, Short Messaging Service (SMS), Testing
LOCATION
Ashburn, VA
POSTED
17 days ago

Key Responsibilities

  • Design, build, and optimize customer journeys using Adobe Journey Optimizer (AJO).
  • Configure and manage omnichannel campaigns across email, SMS, push notifications, web, and in-app messaging.
  • Integrate AJO with Adobe Experience Platform (AEP) and other enterprise systems.
  • Create and manage audience segments, decision rules, and personalization strategies.
  • Develop reusable journey templates, schemas, and workflows.
  • Monitor campaign performance and generate actionable insights using analytics and reporting tools.
  • Collaborate with marketing, analytics, product, and engineering teams to deliver seamless customer experiences.
  • Troubleshoot journey execution issues and ensure campaign quality assurance.
  • Ensure compliance with data privacy, governance, and security standards.
  • Stay updated with the latest Adobe Experience Cloud features and industry best practices.

About the Company

I

International Business Machines Corp

At IBM, you don’t need a degree to shape the future. Just bring your skills—and your passion. To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate.

Not just to do something better, but to attempt things you've never thought possible. To lead in this new era of technology and solve some of the world's most challenging problems. Let’s get to work.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Computer/IT Services
FOUNDED
1911
WEBSITE
http://www-03.ibm.com/employment/us/

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