Product Category Manager, Performance Automotive & Powersports

Key Responsibilities

Category Strategy & Growth

• Develop and execute category growth strategies to increase revenue and market share
• Identify new product opportunities through market research, competitive analysis, and vehicle platform trends
• Build and manage product roadmaps aligned with business objectives

Product Innovation

• Lead product ideation and translate customer needs into product concepts and requirements
• Serve as the voice of the customer throughout the development process
• Partner with engineering to deliver differentiated, high-performance products

Market & Competitive Intelligence

• Monitor trends in the automotive and powersports performance aftermarket
• Analyze competitor products, pricing, and positioning
• Evaluate vehicle platforms and data to prioritize product opportunities

Product Launch & Lifecycle Management

• Collaborate with Sales and Marketing to develop go-to-market strategies
• Define product positioning, features, and value propositions
• Track category performance and adjust strategies to drive growth

Qualifications

Required

• Bachelor's degree in Business, Engineering, Marketing, or a related field
• 5+ years of experience in product management, category management, or product development within the automotive or powersports aftermarket
• Strong knowledge of performance aftermarket products and enthusiast markets
• Proven ability to identify opportunities and lead new product introductions
• Strong analytical and cross-functional collaboration skills

Preferred

• Experience with stage-gate product development processes
• Familiarity with vehicle fitment data and aftermarket distribution channels
• Passion for automotive or powersports performance

Why Join Us

This is an opportunity to work closely with engineering and product development teams to build the next generation of performance products for enthusiasts around the world, while making a direct impact on growth and innovation.

IND3