Product GTM Lead

Colony Labs Inc

  • San Francisco, CA
  • 30+ days ago
  • $175,000–$220,000 Per Year
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Skills

  • Analysis Skillsunmatched
  • Artificial Intelligence (AI)unmatched
  • Business-to-Business (B2B)unmatched
  • Campaignsunmatched
  • Customer/Client Researchunmatched
  • Establish Prioritiesunmatched
  • Fortune 500 Customersunmatched
  • Integrated Circuits (ICs)unmatched
  • Leadershipunmatched
  • LinkedInunmatched
  • Machine Learningunmatched
  • Management Strategyunmatched
  • Marketingunmatched
  • Marketing Strategyunmatched
  • Marketing/Promotional Messagingunmatched
  • Metricsunmatched
  • Organizational Skillsunmatched
  • Presentation/Verbal Skillsunmatched
  • Pricingunmatched
  • Product Lifecycleunmatched
  • Product Managementunmatched
  • Product Marketingunmatched
  • Product Positioningunmatched
  • Product Strategyunmatched
  • Product/Service Launchunmatched
  • Project/Program Managementunmatched
  • Salesunmatched
  • Salesforce.comunmatched
  • Startupunmatched
  • Team Lead/Managerunmatched
  • Team Playerunmatched
  • User Interface/Experience (UI/UX)unmatched
  • Visual Communicationunmatched
  • Work From Homeunmatched
  • Writing Skillsunmatched

Description

Hiring Manager Aliza Edelstein - VP of Product Marketing

About us Scribe is where exceptional people come to do the best work of their careers. More than 94% of the Fortune 500 use Scribe to ensure work gets done right, and see how to do it even better. Our Workflow AI platform automatically captures and optimizes workflows so teams work smarter, faster, and more consistently. Were growing fast - since our founding in 2019, weve grown to over 5 million users across 600,000 businesses. Based in San Francisco, weve been named a LinkedIn Top Startup, are valued at over $1 billion, and are backed by leading investors. Join us in our mission to uplevel how people do work.

How we work We aim to be the place where exceptional people come to do the best work of their careers and we have intentionally built a team of the kindest, smartest people youll ever meet. Our values are core to who we are and shape who joins us on our mission:

  • Accelerate impact
  • Raise the bar
  • Make our users heroes
  • Clear is kind
  • Rapid learning machine
  • One team one dream

We live to see our customers faces light up when they realize the magic of Scribe. We bring our whole selves to work. We work smart and incredibly fast. We raise the bar. And we love what we do.

About the role Youre a builder who takes full commercial ownership of Scribes products, from how we bring them to market to how we grow their success once theyre live. You close the gap between what Scribe can do and what our customers and prospects need to do through sharp positioning, strategic marketing launches, creative campaigns, and relentless focus on adoption and revenue. You dont wait for a launch calendar to drive impact. When theres no new product shipping, youre already asking: why arent more teams using what we have? What would drive expansion? What story havent we told yet?

You could be a great fit if:

  • You think about marketing the way a GM thinks about a business, always anchoring to a number and thinking about impact.
  • You are a storyteller and have a deep love of the written word.
  • When theres no launch on the calendar, you dont wait. You find the lever and build out the program.
  • Youve worked in or alongside product, growth, or revenue operations and understand what actually moves deals.
  • You put the customers at the center of everything you do.
  • You flourish in ambiguity and can make quick, thoughtful decisions.
  • You dont wait to be told about new AI tools - you find them and use them to move faster.

If youre reading this thinking "thats me!", we want to meet you!

This role is not for you if:

  • You are not confident in your ability to write compelling messaging (including website copy and longer form content assets).
  • You measure success by shipping campaigns, not by what those campaigns produced.
  • You think of positioning as an artifact, rather than a living commercial strategy.
  • You have only worked at big companies and are not yet familiar with successfully navigating a startup our size (were <200 people).
  • Complex challenges drain your energy rather than fuel it.
  • You are focused on leading a team; this is a senior IC role for the medium term.

What youll do

  • Product Launches & Adoption: Be a trusted partner to the product team and own the commercial lifecycle of Scribes products. This spans from launch strategy to sustained adoption growth. When a new product ships, you quarterback the launch, including messaging, targeting, campaigns. Post launch, you identify adoption gaps, find the right levers, and build programs to move the number.
  • Messaging & Positioning: Develop the messaging and positioning for products, features, and thematic launches.
  • Product Insights: Surface customer insights that shape product strategy and execution, from roadmap priorities to UI copy.
  • Targeting Strategy & Execution: Own the audience targeting strategy. Youll identify, acquire, and expand the right buyers and users.
  • Business Ownership: Set and track the metrics that matter. You own the commercial success of each feature and product you touch, including proactively identifying opportunities to evolve pricing and packaging as Scribes platform grows.

Qualifications

  • BA/BS degree.
  • 5+ years of professional experience across any of these disciplines: product marketing, product management, strategy, or a GTM/commercial role - we care more about how you think than where youve been.
  • Exceptional written, verbal, and visual communicator and storyteller with keen ability to understand the audience and distill key messages to persuade them to take action.
  • Big-picture thinker with strong business discernment and high degree of creativity in identifying and capitalizing on opportunities; finger on the pulse of AI developments and cultural conversations.
  • Experience developing messaging and crafting creative omni-channel campaigns.
  • Comfortable getting hands-on with tools like Salesforce, Gong, Customer.io, Mixpanel - and leverages AI to accelerate analysis and move from data to decision faster.
  • Strong project management, prioritization, and organization skills.
  • A creative curiosity, collaborative ethic, hardworking enthusiasm, and ambition.
  • A consistent ability to lead and collaborate seamlessly across functions with high EQ (emotional intelligence).
  • Comfort in a fast-growing startup environment.
  • Strong understanding of B2B sales-assisted motions.

Nice to have

  • PLG (Product-Led Growth) experience.
  • A background in writing, literature, or history - we take good writing seriously here.

Full-Time US Employee Benefits Include

  • Some of the nicest and smartest teammates youll ever work with.
  • Competitive salaries.
  • Comprehensive healthcare benefits.
  • Exciting and motivating equity.
  • Flexible PTO.
  • 401k.
  • Parental Leave.
  • Commuter Benefits (SF office employees).
  • WFH Stipend.
  • Working from SF office 3x days/week.

Compensation $175,000 - $220,000 USD + Equity + Benefits

At Scribe, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Scribe is proud to be an Equal Opportunity Employer.

Numbers & Facts

LocationSan Francisco, CA
Salary$175,000–$220,000 Per Year

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