Product Line Manager

About Lantronix

At Lantronix, we are powering innovation through connected intelligence. We help customers around the world increase productivity and solve complex challenges through secure, reliable, and innovative connectivity and Edge AI solutions.

We believe great companies are built by great people. Our culture is rooted in innovation, collaboration, open communication, and accountability. We encourage employees to share ideas, challenge convention, and take ownership of their work in an environment where every voice matters.

Our core values guide everything we do:

Innovation - We embrace creative thinking and continuously seek better ways to solve challenges.

Customer Focus - We are committed to delivering solutions that help our customers succeed.

Leadership - We take responsibility, act with integrity, and empower one another to achieve results.

Communication - We value transparency, collaboration, and the open exchange of ideas.

Quality - We hold ourselves to high standards and take pride in delivering excellence.

If you're looking to make an impact, grow your career, and help shape the future of connected technology, we'd love to hear from you!

Job Summary

The Product Line Manager I defines and guides a product's strategy, roadmap, and features from concept to market launch by understanding customer needs and market trends. They act as a liaison between business, engineering, marketing, and sales, translating business strategy into customer value and ensuring the product aligns with company goals. Key responsibilities include market research, requirement gathering, defining product vision, coordinating cross-functional teams, and overseeing the entire product lifecycle

Job Responsibilities

• Strategy and Vision: Define the product's long-term vision, strategy, and roadmap, ensuring it aligns with the overall business goals.
• Customer Advocacy: Act as the customer's voice, advocating for user needs and gathering customer requirements to inform product development.
• Market Research: Conduct market research and competitive analysis to identify opportunities, understand customer needs, and determine product viability.
• Requirements Management: Gather, prioritize, and manage product and customer requirements, translating them into functional specifications for the engineering team.
• Cross-functional Leadership: Lead and collaborate with various departments, including engineering, marketing, sales, and support, to ensure successful product delivery.
• Product Lifecycle Management: Oversee the entire product lifecycle, from conception and development through launch, growth, and eventual retirement.
• Product Launch and Marketing: Work with marketing and sales teams to develop and execute product launch and marketing strategies.
• Performance Monitoring: Track product performance and customer satisfaction, using feedback and data to drive future product improvements and iterations.
• Profit and Loss Management: Establish and meet financial commitments for revenue and margin, quarterly and annually for assigned product line(s). Manage pricing to maximize sales and margin contribution.
• Product Forecasting: Monthly update unit and financial forecasts for assigned product line(s).

Education & Experience

Minimum:

• Bachelor's degree in business, Computer Science, Engineering, or related experience.
• 2+ years' experience in product management, business analysis, project management, or a related field.

Preferred:

• 3 - 5 years of experience in product management, business analysis, project management, or related field.

Qualifications & Skills

• Excellent verbal and written communication skills, with the ability to articulate complex ideas to both technical and non-technical audiences.
• Ability to work independently and collaboratively in a fast-paced environment.
• A passion for creating exceptional user experiences and delivering value to customers.
• Highly organized, with strong attention to detail and the ability to manage multiple priorities.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint) and experience with ERP/CRM systems is a plus.
• Experience with tools such as JIRA, Trello, Agile, IFS, Salesforce, or other product management software.
• Knowledge of user experience (UX) design principles.
• Familiarity with data analytics tools like Google Analytics, PowerBIor SQL.

Benefits

• Competitive salary and bonus structure
• Health, dental, and vision insurance
• Flexible work schedule and remote work options
• Professional development opportunities

Location: In-person, Plymouth, Minnesota, with flexibility for hybrid work on Mondays and Fridays

Annual Base Salary: Starts at $85,000 and may increase dependent on relevant experience and qualifications