The Product Manager will work with the Director of Business Development in managing new and existing product lines within the state and federal markets. AVRE supports two mandatory source programs (US AbilityOne Program - federal market and New Yor State Preferred Source Program (NYSPSP)- New York state market) through the manufacturing of products. This position will manage the introduction of new products and maintenance of existing products within these two markets. This position will proactively maintain all product information on marketing channels such as partner websites, databases and portals.
RESPONSIBILITY FOR THE WORK OF OTHERS:
The incumbent is not directly responsible for the work of others, however, will provide direction and leadership to others in accomplishing business development and overall product sales and marketing tasks.
EDUCATION REQUIRED
Bachelors degree in business, marketing, or related discipline required. Experience with the US Ability One Program and the State Preferred Source Program is recommend but not required.
EXPERIENCE REQUIRED
Minimum 3 years of experience in marketing, product support, or a related role. Relevant experience may include developing digital and print marketing materials, coordinating marketing campaigns, or supporting product development activities. Experience in a manufacturing or nonprofit environment is preferred.
DUTIES AND RESPONSIBILITIES
A. Product Management:
a) Introduce new products into both the federal and state programs maximizing AVREs manufacturing capabilities. Gather, research and develop applications for approval to introduce new products to New York State Preferred Source Program, New York State Industries for the Disabled, and the federal program -US AbilityOne Program.
b) Monitor product performance in differing markets to ensure maximum sales. Collaborate internally to develop tactics to combat sales decline, supplier issues with products.
c) Conduct market research to monitor competitive products and pricing. Use the market research to support managing the product line.
d) Collaborate with the marketing team to maintain manufactured products packaging, keeping content accurate and up to date. Ensure product content is appropriately marketed on partner websites to include NYSID, NYSPSP, AbilityOne and other distributors.
e) Analyze competitive products for our manufactured products for similarities. For the federal market, perform annual ETS(Essentially the Same) reviews to identify competitive equivalents for submission to NIB for approval.
B. Product Pricing:
a) Manage existing products pricing on a designated cycle to ensure prices are competitive within the state and federal marketplace. Complete price changes as needed in accordance with the existing processes and procedures of the respective programs.
b) Manage customer price lists to publish to all customers on a quarterly basis.
c) Maintain a database of actions to ensure tracking of price changes timely
C. Product Launch:
d) Work with the Director of Business Development to move a product from concept to launched into the market. This includes packaging designs, marketing collateral development in conjunction with marketing manager, and key content for website marketing. Coordinate with NIB for federal products on packaging design and then purchase with the purchasing manager.
e) Reporting: Maintain a database of reports of products, key attributes, and work flow.
D. Support Activities:
a) Support organizational efforts promoting awareness and outreach i the local community. Participate in community outreach, agency tours, fundraising initiatives, and event management as needed.
b) Represent the agency and promote products and services through customer interactions, sales calls and occasional events.