A growing consumer food manufacturer is seeking a Product Manager or Senior Product Manager to support category growth, product innovation, and go-to-market execution across a portfolio of branded and/or strategic products. This role will own key aspects of product strategy, innovation planning, lifecycle management, and cross-functional commercialization.
The person in this role will help translate business goals, consumer insights, and market data into actionable product plans. They will partner closely with internal teams including supply chain, operations, product development, regulatory, and sales, as well as outside agencies and vendor partners, to drive both near-term execution and longer-term category growth.
Manage assigned products and/or categories by analyzing sales performance, market trends, competitive activity, and consumer insights to identify risks and growth opportunities.
Support or lead category planning, including volume, profitability, and channel performance targets.
Partner with operations and supply chain teams to ensure the business is set up to execute product strategy effectively.
Identify opportunities for innovation, line extensions, product improvements, and portfolio optimization based on business needs and market conditions.
Lead or support the development of new products from idea through launch, including coordination around positioning, pricing, packaging, labeling, and commercialization.
Work cross-functionally with R&D, operations, regulatory, and other internal stakeholders to keep product initiatives moving forward.
Build and execute marketing plans that support product launches, ongoing growth, and consumer engagement.
Manage marketing-related projects such as packaging updates, digital initiatives, promotional programs, creative development, and content/collateral execution.
Coordinate with external vendors and agency partners, including market research, advertising, public relations, and creative resources as needed.
Help shape product positioning, pricing, packaging, and messaging strategies designed to support long-term growth and market relevance.
Oversee product lifecycle management, including SKU optimization, reformulation/renovation, and product transitions.
Use syndicated data, market research, and category insights to inform recommendations and strategic decisions.
Support the creation and maintenance of sales and marketing materials, presentation decks, and product support tools.
Manage budgets tied to product and marketing initiatives and help ensure programs are delivered within plan.
For more senior-level candidates, take a stronger leadership role in category strategy, longer-range planning, and broader cross-functional influence.