Product Manager, CRM

At Playlist, lifes richest moments happen when people step away from screens to move, connect, explore, and play. Were building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technologys role to foster meaningful, real-world connections.

As the Product Manager for CRM and Lifecycle, you will own the end-to-end lifecycle management functions across all products in our B2B2C enterprise platform. This is a high-impact, highly visible role where success is driven not by output, but by outcome. You will act as the ultimate champion and strategist for our enterprise CRM capabilities-including email, SMS, and automated journeys-partnering deeply with design, engineering, operations, and customer success.

We are looking for a visionary, self-starting leader who excels at driving cross-functional alignment, articulating a clear product direction, and inspiring execution across teams without relying on traditional reporting lines. If you are passionate about shaping how millions of users engage with a scalable enterprise platform, this role offers the autonomy and ownership to make a massive organizational impact.

The Role You'll Play

• Own and manage CRM and lifecycle roadmap and day-to-day backlog across all products in our B2B2C enterprise platform.
• Manage our enterprise CRM product capabilities, including email, SMS, automated marketing journeys, and lifecycle management tools.
• Serve as the definitive organizational leader and Subject Matter Expert (SME) for CRM, proactively evangelizing CRM best practices and driving strategic alignment across executive stakeholders and others.
• Lead a cross-functional development team in an Agile environment, utilizing Jira and Atlassian tools to manage delivery, status reporting, and transparent stakeholder communication.
• Conduct customer discovery with enterprise clients and end users to identify problems, validate solutions, and define the value to be delivered.
• Write user stories and acceptance criteria, and partner with design and engineering to ship end-to-end lifecycle experiences.
• Define success metrics and own post-launch measurement to track performance and drive iteration once in market.
• Own communication compliance and governance across channels, including TCPA, CAN SPAM, CCPA, consent and preference management, and opt-in and opt-out requirements.

Experience You Bring

• 5+ years of product management experience delivering software in an Agile environment.
• Experience owning CRM, lifecycle, or marketing automation products at scale, including SMS and email platforms, and automated journeys.
• Strong customer research skills and ability to translate insights into clear requirements, user stories, and acceptance criteria.
• Proven prioritization and stakeholder management skills, including impact versus effort decision-making.
• Comfortable partnering cross-functionally with engineering, design, data, legal or compliance, and go-to-market teams.
• Experience with Jira and Atlassian tools.
• Experience defining success metrics, measuring performance, and driving iteration based on outcomes.
• Experience managing communication compliance and governance across channels, including consent, preference management, and opt-in/opt-out requirements.

It is the Companys intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Companys compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The base salary range for this position in the United States is $99,000 to $140,000. The total compensation package for this position may also include a performance bonus, benefits and/or other applicable incentive compensation plans