Product Manager, Digital Marketing

Drive the Platform Roadmap 

• Own the Salesforce Marketing Cloud roadmap — defining and prioritizing the capabilities that fuel growth and deeper customer engagement 

• Turn big-picture business needs into crisp user stories, epics, and acceptance criteria for journey orchestration, personalization, and automation 

• Collaborate with engineering on the platform standards, guardrails, and best practices that keep execution sharp and consistent 

• Keep platform capabilities in lockstep with a fast-evolving business 

Lead Across Teams, Drive Alignment 

• Be the go-to connector between CRM, Loyalty, and Platform Engineering 

• Turn big business goals into crisp product requirements and a prioritized backlog 

• Partner with Solution Architecture to shape implementation approaches that work 

• Rally technical and non-technical stakeholders around a shared vision 

Champion Data & Platform Integrity 

• Own the end-to-end data flow strategy across the entire Marketing Cloud ecosystem 

• Champion data quality, sharp segmentation logic, and pinpoint personalization accuracy 

• Set the standard for governance around data usage, privacy, and compliance 

Push Innovation Forward 

• Evaluate and explore new platform capabilities, including AI-driven personalization 

• Spot opportunities to boost marketing performance through data and automation 

• Drive continuous improvements that make the platform faster, smarter, and more scalable 

Optimize Campaigns That Perform 

• Support the full campaign lifecycle — from strategy to execution to analysis 

• Collaborate with partners to develop and run A/B testing frameworks that sharpen every send 

• Prioritize deliverability and sender reputation like it's mission-critical — because it is 

WHAT WE'RE LOOKING FOR

• 5+ years of Product Management experience — you know how to ship 

• A natural at stakeholder management across technical and business teams 

• A proven ability to turn business needs into scalable, real-world solutions 

• Fluent in Agile/Scrum, backlog management, and juggling shifting priorities 

• Sharp understanding of customer lifecycle marketing and segmentation 

• The rare gift of making complex technical ideas click for business audiences 

Nice to Have

• Hands-on Digital Marketing platform experience, with a strong grasp of customer lifecycle marketing and segmentation 

• Familiarity with CRM systems, loyalty programs, and CDPs 

• Comfort working across cloud platforms, APIs, and enterprise data ecosystems 

Preferred Qualifications 

• Salesforce Marketing Cloud certifications 

• Experience with AI-driven marketing tools and advanced personalization 

• A background in retail, e-commerce, or loyalty programs 

• Experience supporting global platforms 

How YOU’LL Know You're Winning 

• Adoption and effectiveness of platform capabilities 

• Reliability and scalability of the marketing automation platform 

• Marketing performance gains driven by platform enhancements 

• Stakeholders across business and tech who trust you and love working with you 

• Stakeholders across business and tech who trust you and love working with you