Product Manager - ecommerce

Casey''s Digital reaches 10M+ Rewards members across 2,900+ stores in 19 states, through caseys.com, the Casey''s app, and the loyalty platform behind both. This Product Manager owns the guest experience across all three, partnering with Engineering, Design, Marketing, and Store Operations to decide what we build, why it matters, and how we measure it.

The Product Manager leads a team of Product Owners covering ecommerce frontend, ecommerce backend, and loyalty. These are three products that share a guest, share a stack, and share a strategic bet. They translate Casey''s high-level vision and food-first, loyalty-led strategy into a Digital roadmap the business believes in, and Engineering can execute against, and help define go-to-market by providing product and market insight.

Key Responsibilities:

• Lead a team of Product Owners. Responsible for hiring, training, performance management, and corrective actions for direct reports. Collaborate on career development and goal setting. You''re the person they call when they''re stuck and the person who gives them room when they''re not.
• Partner closely with business leadership. Marketing, Loyalty, Merchandising, Store Operations, and Finance. Serve as a proactive technology consultant and liaison to IT. Develop trusted relationships with business leadership across the enterprise.
• Own the Digital product strategy and roadmap. For caseys.com, the Casey''s app, and the loyalty platform, grounded in guest outcomes, not feature counts. Manage the product line life cycle from sunsetting legacy work to prototyping and testing new experiences and establish MVPs for current and future products based on the roadmap.
• Know why we''re winning and losing in the market. Keep a finger on the pulse of the competition, develop strategies and tactics to reduce the threat, and maintain the business case that keeps Digital investment funded. Act as the "messenger of the market" from the outside-in.
• Drive discovery and outcome measurement. Frame problems before solutions. Run guest research, analytics, prototyping, and experiments that de-risk the biggest bets before Engineering commits capacity. Define success in outcomes (loyalty engagement, digital penetration, guest conversion) and hold the team to them post-launch.
• Manage intake and prioritization. Drive a consistent, defensible process (qualitative and quantitative signal in, ruthless priority out) so the team ships what matters and can explain what didn''t make the cut. Proven track record of using data to prioritize and drive decision-making.
• Help evaluate partner relationships across the ecosystem. Casey''s Digital runs on a set of platform partners across loyalty, ecommerce, POS, CMS, feature flags, and various marketing technologies. Perform other duties as assigned.

Compensation:

Starting pay range: $115,200 - $160,400. Actual pay may vary based on Casey's assessment of the candidate''s knowledge, skills, abilities (KSAs), related experience, education, and qualifications. Other factors impacting pay include local prevailing wages and internal equity. This position is eligible for an annual cash bonus based on company performance and an annual equity grant in the form of Restricted Stock Units (RSUs). Our full salary range for this role does extend beyond the hiring range listed, allowing team members the opportunity to continue to grow within the company.