Product Manager

Yantran LLC

Plano, TX

JOB DETAILS
SKILLS
Capacity Analysis, Click Through Rate (CTR), Cross-Functional, Feasibility Analysis, Identify Issues, Leadership, Management Strategy, Performance Analysis, Performance Metrics, Product Management, Reporting Dashboards, Risk Management, Systems Analysis, Systems Scalability, Time Management, Transportation and Traffic Design
LOCATION
Plano, TX
POSTED
12 days ago
Job Title: Product Manager
Work Location: Cincinnati, OH
Key Responsibilities
The Product Manager will lead the following work streams:
Dynamic Inventory-Demand Matching: Align serving logic to campaign objectives (ROAS, conversions, reach) and develop demand-supply matching algorithms and unlock complementary targeting opportunities.
Dynamic Guardrails
Load Management: Model customer ad tolerance by segment and page type and Implement demand-informed guardrails to balance competition and prevent over-saturation.
Enhanced Signals
Observability: Build real-time performance signals (CTR, ROAS, conversion, frequency) and create diagnostic dashboards and reduce troubleshooting time.
Advanced Targeting
Bid Modifiers: Expand targeting dimensions (contextual, temporal, behavioral) and design dynamic bid modifiers to optimize ad density and performance.
Risk Mitigation
Scalability: Assess system capacity for 3-10x traffic growth and design failure modes, monitoring, and operational runbooks for graceful degradation.
Required Skills
The ideal candidate will have:
Ad Tech Expertise: Deep understanding of auction mechanics, targeting, and ad relevance.
Strong Product Skills: Ability to align goals, define roadmaps, and drive measurable outcomes.
Data-Driven Mindset: Proficiency in tracking and leveraging performance metrics.
Cross-Functional Leadership: Skilled in dependency management across engineering, analytics, and business teams.
Technical Aptitude: Comfort with technical discussions and feasibility assessments.

About the Company

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Yantran LLC