Product Manager – Website & Commerce Experience

Position Summary

We are seeking a Product Manager – Website & Digital Experience to own the strategy, roadmap, and execution across. This role is responsible for driving customer acquisition, engagement, and conversion through best-in-class website experiences, content management capabilities, ecommerce funnel optimization, and digital experimentation.

The Product Manager will serve as the business owner for the website ecosystem, partnering closely with engineering, UX, marketing, SEO, analytics, content, and compliance teams to deliver customer-centric experiences that drive measurable business outcomes. The ideal candidate combines strong product management fundamentals with experience managing websites, CMS platforms, and ecommerce conversion funnels.

Essential Duties and Responsibilities

Website Strategy & Ownership

• Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites.
  
• Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention.
  
• Establish website KPIs and measure success against business objectives.
  
• Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys.
  
• Identify market opportunities through customer research, analytics, industry trends, and competitive analysis.
  
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives.
  

CMS & Content Platform Management

• Own the CMS platform strategy, capabilities, governance, and content publishing experience.
  
• Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency.
  
• Define requirements and prioritization for CMS enhancements and integrations.
  
• Ensure content experiences support business goals while maintaining brand consistency and compliance requirements.
  

Ecommerce & Conversion Optimization

• Own the end-to-end ecommerce funnel and conversion strategy across digital properties.
  
• Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points.
  
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives.
  
• Partner with marketing and analytics teams to maximize acquisition efficiency and revenue growth.
  

Product Leadership & Execution

• Define product requirements, user stories, success metrics, and acceptance criteria.
  
• Own and prioritize the product backlog to ensure alignment with strategic objectives.
  
• Lead cross-functional teams through discovery, planning, development, launch, and optimization.
  
• Make informed trade-off decisions balancing customer needs, business goals, technical constraints, and delivery timelines.
  
• Participate in Agile ceremonies and ensure successful execution of roadmap commitments.
  

Essential Duties and Responsibilities

Website Strategy & Ownership

• Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites.
  
• Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention.
  
• Establish website KPIs and measure success against business objectives.
  
• Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys.
  
• Identify market opportunities through customer research, analytics, industry trends, and competitive analysis.
  
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives.
  

CMS & Content Platform Management

• Own the CMS platform strategy, capabilities, governance, and content publishing experience.
  
• Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency.
  
• Define requirements and prioritization for CMS enhancements and integrations.
  
• Ensure content experiences support business goals while maintaining brand consistency and compliance requirements.
  

Ecommerce & Conversion Optimization

• Own the end-to-end ecommerce funnel and conversion strategy across digital properties.
  
• Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points.
  
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives.
  
• Partner with marketing and analytics teams to maximize acquisition efficiency and revenue growth.
  

Product Leadership & Execution

• Define product requirements, user stories, success metrics, and acceptance criteria.
  
• Own and prioritize the product backlog to ensure alignment with strategic objectives.
  
• Lead cross-functional teams through discovery, planning, development, launch, and optimization.
  
• Make informed trade-off decisions balancing customer needs, business goals, technical constraints, and delivery timelines.
  
• Participate in Agile ceremonies and ensure successful execution of roadmap commitments.
  

Data, Analytics & Customer Insights

• Utilize quantitative and qualitative research to guide product decisions.
  
• Monitor website, funnel, customer behavior, and business performance metrics.
  
• Develop business cases and recommendations supported by data and customer insights.
  
• Create and communicate product performance updates to stakeholders and leadership.
  

Stakeholder Management

• Build strong partnerships across Engineering, UX, Marketing, SEO, Analytics, Content, Legal, Compliance, and Operations teams.
  
• Align stakeholders around product vision, priorities, and outcomes.
  
• Communicate roadmap decisions, progress, risks, and business impact effectively across the organization.