Product Marketing

Benefits:

• Health insurance
• Paid time off
• Employee discounts

We are seeking a dynamic and motivated Product Marketing Associate to join our innovative team. In this role, you will be at the forefront of shaping product positioning, executing go-to-market strategies, and driving customer engagement across diverse channels. Your energetic approach will help translate complex product features into compelling stories that resonate with target audiences. You will collaborate closely with product management, sales, and marketing teams to ensure seamless product launches and sustained market growth. This paid position offers an exciting opportunity to develop your expertise in SaaS (Software as a Service) solutions, industry trends, and data-driven marketing strategies.
Duties

• Key Responsibilities Included (But not limited to):
• Collaborate with Marketing and Sourcing Teams: Work alongside fellow marketing associates to create compelling copy, product callouts, and other marketing assets for campaigns across various channels (e.g., Toys, Consumables, Accessories).
• Maintain and Update Product Records: Ensure product data for new items and item changes are always up-to-date, accurate, and organized across all internal systems. Communicate updates to relevant teams and ensure smooth internal workflows.
• Support Go-To-Market Strategies: Contribute to the development and execution of go-to-market plans, with the help of Marketing Associates, refining product positioning and messaging based on market insights and product details to align products with the right channels of distributions (eg, Grocery, Wholesale, Retail, Independent)
• Coordinate Product Launches: Assist with the preparation and execution of product launches. Working with other Marketing Associates to ensure all necessary marketing assets are created on time, timelines are met, and product information is accurate and aligned with strategy.
• Collaborate on Creative Campaigns: Work with the marketing team to develop creative materials, including product descriptions, promotional content, and working with other associates to create visuals that effectively communicate the benefits and features of each product.
• Cross-Functional Coordination: Maintain open communication with cross-functional teams (product development, sales, sourcing, etc.) to ensure that all stakeholders are aligned on product details, timelines, and messaging.
• Draft and Issue Reports: Prepare and issue all status and conference reports, keeping stakeholders informed on project progress and key updates.
• Working with Sourcing to ensure all product information is provided by the vendor and their relevant service providers in the new item form including artwork, ingredients, guaranteed analysis, and weights are accurate.

Qualifications

• Proven experience in product marketing or related roles within SaaS or software development environments.
• Strong understanding of market analysis techniques, industry trends, and customer segmentation strategies.
• Excellent content writing skills with the ability to craft compelling narratives for diverse audiences.
• Demonstrated ability to manage multiple projects using Agile methodologies or other project management frameworks.
• Technical marketing experience combined with presentation skills capable of conveying complex concepts clearly.
• Familiarity with marketing management tools, marketing analytics platforms, and data-driven decision-making processes.
• Ability to work effectively within cross-functional teams including product management, sales, and digital marketing professionals.

Join us to be part of a vibrant team that thrives on innovation! Your energetic drive will help us deliver impactful products that meet market needs while sharpening your skills in product strategy, analysis skills, and industry insights. This is your chance to make a real difference in a fast-paced environment where your ideas can propel our products—and your career—forward!
Benefits:

• Employee discount
• Health insurance
• Parental leave

Work Location: In person