Description
Synaptics is leading the charge in AI at the Edge, bringing AI closer to end users and transforming how we engage with intelligent connected devices, whether at home, at work, or on the move. As the go-to partner for the world’s most forward-thinking product innovators, Synaptics powers the future with its cutting-edge Synaptics Astra™ AI-Native embedded compute, Veros™ wireless connectivity, and multimodal sensing solutions.
We’re making the digital experience smarter, faster, more intuitive, secure, and seamless. From touch, display, and biometrics to AI-driven wireless connectivity, video, vision, audio, speech, and security processing, Synaptics is the force behind the next generation of technology enhancing how we live, work, and play.
Overview
Synaptics is looking for a Product Marketing Director, Wireless to spearhead strategic initiatives that drive growth and market expansion for Synaptics' Embedded Wireless Business within the Embedded Compute and Connectivity Division (ECCD) in the Americas and EMEA. This role requires technical depth and results-oriented leader capable of identifying opportunities, fostering partnerships, and strengthening customer engagement. The Director will collaborate with cross-functional teams to implement business strategies that support Synaptics' goals and ensure revenue growth in the Americas and EMEA. This position reports to the Sr. Director, Product Marketing.
The typical base pay range for this position is USD $172,000 - $271,700 per year. Individual pay is determined by many factors including work location, job-related skills, experience, and relevant education or training. This position is also eligible for a discretionary annual performance bonus, equity, and other benefits. Note that compensation listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Responsibilities & Competencies
Job Duties
- Own driving revenue for wireless connectivity business including regional forecast
- Drive GTM, customer engagement, design in and design win activities, and grow the wireless funnel for ECCD
- Expand the opportunity funnel for the wireless connectivity business by identifying and pursuing key market opportunities
- Develop and nurture relationships with target customers, partners, and third parties to drive business growth
- Analyze the existing product portfolio and bring up future products for the customers under management to plan for the next generation products
- Partner with a diverse team of engineers, product managers, sales, and operations professionals to support seamless product development, launch, post-launch support, and product cost optimization
- Lead efforts to uncover and meet customer needs, serving as the voice of the customer within Synaptics
- Drive customer engagements to develop, negotiate, and close new business opportunities
- Execute initiatives to increase market share and profitability for Synaptics' Wireless Business
- Identify strategic partnerships and new market opportunities, building business cases to support entry and expansion
- Leverage industry relationships to enhance Synaptics' positioning in established and emerging markets
- Guide and inspire cross-functional teams to achieve strategic objectives and meet deliverables
Competencies
- Deep expertise in the connectivity markets, with insights into industry trends
- Strategic and analytical thinking; ability to connect market insight to product vision and execution with decision-making skills in a complex and rapidly changing environments
- Strong industry network and technical understanding within the semiconductor or technology sectors (BT/Wi-Fi/UWB preferred)
- Results-driven mindset with entrepreneurial energy and a customer-centric approach
- Ability to influence and lead through change and are motivated by the challenge of a fast-paced, high-growth global environment
- Ability to solve problems that are not clearly defined and require in depth understanding of technology and organizational objectives
- Strong organizational skills with ability to effectively plan and prioritize
- Excellent communication that is clear, concise, and compelling
- Experience with working effectively across multiple levels of an organization and building successful cross functional partnerships
Qualifications (Requirements)
- Bachelor’s (MBA or advanced degree preferred) degree in Engineering, Business, or a related field or equivalent
- 15+ years of experience in product marketing, business development, preferably in the semiconductor or technology industry
- Proven track record of driving revenue growth and managing complex product portfolios
- Exposure to working in a global environment managing product marketing activities with internal teams and markets in all regions especially the Asia Pacific region
- Proven marketing expertise with experience defining and successfully launching innovative products
- Demonstrated track record of analyzing market trends, identifying opportunities, and developing plans that are executable
- Demonstrated strong negotiation skills with a history of managing complex engagements
- Demonstrated ability to think strategically and execute operationally
- Domestic and International travel up to 50% required
Belief in Diversity
Synaptics is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.