Company OverviewWith its headquarters in Singapore and strategically placed offices across the United States, Turkey, Japan, and Malaysia, Rapsodo represents more than just sports technology and data analytics. It stands as the clear front‑runner in providing affordable, professional‑grade technology for athletes aiming to enhance their performance.The company currently collaborates with partners such as The PGA of America, Golf Digest, Troon, various Major League Baseball teams, USA Baseball, and over 1000 NCAA athletic departments.Become a part of Team Rapsodo as we challenge limits and unveil endless potential, one data point and one heartwarming success story at a time.Powered by Athletes who get it, and Engineers who can do it.Role PurposeWe are seeking a commercially minded, growth‑oriented Product Marketing leader to support the Diamond Sports (Baseball/Softball) business within North America.This is a hands‑on individual contributor role responsible for shaping how our products are positioned, brought to market, and activated in‑market. You will translate product innovation into clear messaging, campaigns, and go‑to‑market plans that drive adoption, pipeline, and customer engagement across teams, programs, and institutional partners.While the primary focus is B2B, you will partner closely with all functional teams—gaining exposure to consumer growth channels as Rapsodo continues to evolve its integrated hardware + software model.Key Responsibilities1. Product Positioning & Go‑To‑Market PlanningLead product positioning, messaging, and value proposition development for Diamond Sports offeringsDevelop go‑to‑market plans aligned with business priorities, target segments, and seasonal momentsTranslate product capabilities into clear, differentiated outcomes for coaches, athletes, and decision‑makersPartner with Product to incorporate market insights and customer feedback into roadmap discussions2. Go‑To‑Market Execution & Campaign Leadership (Hands‑On)Drive product launches, feature releases, and seasonal campaigns from concept through executionDevelop campaign briefs, messaging frameworks, and GTM assetsWork cross‑functionally with Paid Media, DTC, Amazon, and Content teams to bring campaigns to lifeEnsure consistent and effective storytelling across all channels3. B2B Buyer Journey & SaaS AdoptionDefine and improve the buyer and customer journey across Diamond Sports segmentsPartner with Sales and Customer Success to support:Pipeline conversion and deal velocityOnboarding and team adoptionSubscription activation, engagement, and retentionDrive organizational adoption of software solutions across teams and programs4. Sales Enablement & Cross‑Functional PartnershipDevelop sales tools, pitch decks, case studies, and product narrativesSupport Sales with messaging tailored to coaches, administrators, and institutional buyersCollaborate with the Diamond Sports business leader to align go‑to‑market plans with business prioritiesAct as the voice of the customer and market within the marketing organization for Diamond Sports.5. Market Development & ProofBuild credible proof points including case studies, testimonials, and performance outcomesLeverage partnerships (MLB, NCAA, etc.) to strengthen market credibility and trustTranslate product data into clear, compelling performance stories6. Performance & InsightsTrack and analyze campaign and product performance (adoption, engagement, pipeline contribution)Use insights to refine messaging, segmentation, and go‑to‑market approachProvide feedback to Marketing and Product teams to improve overall effectiveness7. How You'll WorkYou will lead product positioning and go‑to‑market planning, and drive execution as an individual contributorYou will partner closely with:Diamond Sports business leadership to align on priorities and goalsSales and Customer Success to support pipeline and adoptionGrowth marketing teams to execute campaigns and optimize performanceCommunity & Influencer team to activate athletes, coaches, and creatorsYou will not directly own channel execution, but will guide messaging, priorities, and campaign directionYou are expected to be hands‑on—building, launching, and optimizing campaigns, not just briefing themYou will gain exposure to both B2B and DTC growth models as the business evolvesRole Qualifications5–7+ years in product marketing, growth marketing, or commercial marketing rolesProven experience:Developing positioning and go‑to‑market plansExecuting integrated campaigns hands‑onExperience with B2B marketing requiredExperience with SaaS or hardware + software products strongly preferredExposure to or interest in DTC/B2C growth models is a plusCore StrengthsStrong commercial mindset with ability to connect marketing efforts to business outcomesAbility to operate at both strategic and execution levelsExcellent storytelling and positioning skillsExperience working across multi‑channel marketing environmentsUnderstanding of buyer and customer lifecycle in B2B environmentsData‑driven and outcome‑orientedWhy This Role MattersThis role is critical in:Driving product adoption and engagement within Diamond SportsConnecting hardware products to ongoing software usage and valueHelping unify how we go to market across B2B and emerging channelsJoin UsJoin Team Rapsodo in defying limits and unlocking potential—one data point and one athlete at a time.Powered by athletes who get it, and engineers who can do it.#J-18808-Ljbffr