The Product Marketing Lead is a commercially driven and strategically minded role responsible for leading and owning the go-to-market success of key mining technology products within their product vertical. Operating at the intersection of customer insight, product strategy, and market execution, this role is accountable for defining and driving the positioning, messaging, and growth of assigned product lines. This role requires an experienced product marketer ready to take full ownership of their portfolio space and drive commercial performance and growth to achieve key targets.Duties & ResponsibilitiesLead Product Positioning & Value Proposition StrategyDefine and own strategic product positioning, messaging frameworks, and value propositions tailored to segments, regions, and personasDrive adoption through sharper product differentiationDrive internal alignment across Sales, Product, and Global Commercial teamsDrive Go-To-Market (GTM) Strategy and ExecutionBuild and execute comprehensive GTM strategies for new product launches, feature releases, enhancements, and geographic expansionsEnsure organizational readiness for launches and releasesConduct post-launch analysis to drive product and process optimizationOwn Campaign Strategy & Demand ActivationDesign and oversee targeted, multi-channel campaigns aligned to commercial goals and revenue targetsLead collaboration with Digital Marketing, Creative, Sales, Global Commercial Managers, and Product Strategy ManagersContent Strategy for Product Marketing AssetsLead the development and evolution of high-impact product marketing content across multiple formatsTranslate complex technical product information into clear, compelling, customer-focused contentEnsure consistent and effective storytelling throughout the buyer and user journeyLead Stakeholder Engagement & Cross-Functional CollaborationAct as a strategic lead and conduit between internal teamsAlign cross-functional goals, share insights, and drive joint executionImprove speed-to-market and operational effectiveness through collaborationCustomer-Led Product MarketingGather customer insights and feedback to refine positioning and strategyConduct market, customer, and competitive research to identify opportunitiesMonitor market trends and competitor activity to strengthen product differentiationEnsure all product marketing activities reflect customer needs, challenges, and desired outcomesLeadership and CollaborationBuild strong partnerships and collaborate across teams to achieve shared objectivesProvide and receive constructive feedback to support continuous improvementPromote accountability, respect, and effective communicationDrive collaboration and informed decision-making across the organizationHealth, Safety and EnvironmentComply with all IMDEX Quality, Health, Safety and Environment (QHSE) policies and proceduresReport hazards, incidents, unsafe conditions, and quality concerns in accordance with company requirementsParticipate actively in safety initiatives and meetingsRisk and ComplianceSupport risk management and compliance activities within your scope of workFollow all applicable IMDEX policies, legal requirements, and compliance standardsReport potential misconduct or non-compliance through appropriate channelsRequired Qualifications & ExperienceMinimum 8+ years of B2B product marketing experience in a product or solution marketing roleProven experience owning product positioning, go-to-market strategy, and sales enablement initiativesDemonstrated success developing and leading product launches and marketing campaigns from strategy through execution and measurementStrong commercial acumen with the ability to translate customer insights into compelling messaging and business outcomesExperience creating sales enablement materials such as pitch decks, playbooks, battlecards, and training contentOutstanding written and verbal communication skills with the ability to simplify complex technical concepts for a variety of audiencesPreferred QualificationsExperience within the mining technology industryExperience marketing complex technology, software, or SaaS solutionsKnowledge of the Salesforce ecosystem, including Marketing Cloud and Sales CloudExperience leading cross-functional projects involving Product, Sales, Engineering, Marketing, and Customer Success teamsProduct positioning and messaging developmentGo-to-market strategy and executionCampaign planning and demand generationCustomer and market researchCompetitive analysisCross-functional leadershipStrategic thinkingProject leadershipStrong presentation and communication skills#J-18808-Ljbffr