Product Marketing Manager

As Product Marketing Manager at ActivTrak, you will play a pivotal role in shaping and executing our go-to-market strategy for our software solutions. This position requires a strategic thinker who can translate complex technical capabilities into compelling value propositions that resonate with our target audience. You will be the bridge between our product team and our customer-facing teams, ensuring our messaging effectively communicates our value proposition and differentiators in the market.

Key Responsibilities

Strategic Planning and Execution

• Lead product launch strategies by conducting thorough market analysis, identifying target customer segments, and developing comprehensive positioning and messaging frameworks
• Generate ideas for campaigns and feature development based on customer needs and level of feature interest/impact and new feature capabilities
• Assist with the execution of marketing campaigns
• Own the competitive intelligence program, maintaining deep knowledge of market trends and competitor movements

Customer and Market Intelligence

• Develop a deep understanding of customer pain points and needs through:
• Regular review and analysis of prospect calls
• Conducting win/loss analysis interviews
• Direct customer interviews to understand product value perception
• Analyze and synthesize patterns in customer interactions to inform product positioning and marketing strategies
• Lead market research initiatives to identify emerging trends and opportunities

Sales and Customer Success Enablement

• Create and maintain comprehensive sales enablement materials including product training, battle cards, and competitive analysis
• Partner with sales and customer success teams to develop tools and resources that drive customer engagement and conversion
• Deliver training sessions to internal teams on new products, features, and competitive positioning

Performance Analysis and Reporting

• Establish and track key performance metrics for product marketing initiatives
• Provide regular reports and insights to executive leadership on marketing effectiveness and market dynamics
• Make data-driven recommendations for optimizing marketing strategies and tactics